Welcome to Brand Alchemy: A 5-Part Podcast Series Giving You The Blueprint to a Branding Breakthrough for Your Soon To Be 6-Figure Biz…

like i said in last week’s episode, i don’t see personal branding being talked about properly in the space.

i see it overlooked, oversimplified, and looked at as something that you can do when you get around to it.

said another way, overlook branding, and be overlooked.

Today, we’re diving into core identity crafting. In this episode, you’ll begin to understand what I mean when I say brand essence, key message, and begin to understand how this is fundamental for a visual brand to make sense.

This will help your visual and your vibe align, giving you a brand that not just looks good but feels like you.

--

KEY POINTS:

In order for the visual part of your brand to represent the YOU on the inside, you first have to be really clear on this:

some questions to ask yourself to uncover that are:

i like to have clients begin to speak about what they feel gives their brand its personality. your visual brand is like how your PERSONALITY LOOKS.

KEY QUESTION: how do you want people to feel?

=]

see you next week for part 2 of Brand Alchemy!

DM ME "MINIMIND" on Instagram: @maximumpotency if you'd like the details for the Brand Message Mini Mind I'll be hosting in Mid-April.

More details to come on the minimind and stay tuned for the Brand Alchemy Workbook (Totally free! Drops next week!)

In the next 5 years, the coaching space is expected to double: again.

So, how are you going to stand out?

you’re not going to be able to just throw it together.

in the online space, you cannot have passive income without a personal brand. no one will know you, no one will buy from you passively, and they certainly won’t share your stuff with all their friends.

they just won’t.

by making things look tight and intentional, you also have the ability to create quickly, in a streamlined manner, and feel PROUD of the finished product.

your brand is an extension of you to these five areas:

(and these are the five components of branding everyone should be looking at)

1. your colors, look + feel

every post,

every offer,

every page,

every story

is a chance for you to make deposits into your brand.

some steps you can take today:

SUBSCRIBE + FOLLOW THE NEW YOUTUBE CHANNEL HERE:

https://www.youtube.com/channel/UCVO7zUvORTxCrk5mXlaSTMA

videos will be dropping every tuesday!

🥥 join me for a personal growth + business growth retreat in Tulum, Mexico 🌴

🏄🏼‍♀️ let's connect »

⚙️ TOOLS & SERVICES I CURRENTLY USE & RECOMMEND ⚙️

https://account.showit.com/r/26lm8rbg

👉🏼Favorite link in bio tool (Stan Store):

join.stan.store/maximumpotency

Tune in for a conversation between two faith-based sober entrepreneurs! Lyss & Crystal talk about their stories of giving up alcohol, how God supported them in that decision, and how an alcohol free lifestyle shows up in their business.

TIME STAMPS:

0-2:30: Intro 

2:30-4:30: Crystal’s story 

4:30-6: Cringing at the past

6-10: Crystal’s story of giving up alcohol 

11-15: Lyss’s story of giving up alcohol 

15-19:30: Becoming an alcohol free coach

19:30-20:30: Micro-pivots 

20:30-22:30: Crystal’s membership

22:30-24: Books that supported Crystal towards sobriety 

24-25: Crystal’s experience at a retreat 

26-27: Crystal’s branding 

27-29: Coping with alcohol 

29-30:30: Crystal’s deeper experience to shift to sobriety 

30:30-31: Working through the fear of the unknown 

31-34: Supportive habits & a day in the life 

34-38: Discerning God’s confirmation  

38-39: How to connect with Crystal

https://www.instagram.com/chrystalcuellar/

https://www.tiktok.com/@chrystal.cuellar

Today I unpack the top 5 excuses I hear in life, and on sales calls, and how I like to unpack those.

They are:

"I'll do this when things calm down,"

👉 and when exactly will that be???

"The space is too saturated"

👉 do you know what saturated actually means? there's a room full of amateurs in a growing industry that will make it EASY to stand out if you do it differently.

"I'll figure it out, I don't need THAT much help..."

👉ohhh, you’d like to pay the time-delay tax??

"I'm just too busy"

👉so what you’re actually saying is that this isn’t a priority for you right now and you’d rather be in the same place a year from now?

"I don't have the money"

👉so what you’re actually saying is “i’m not willing to be resourceful”, or “i don’t deserve this”, and “my dreams can wait”???

--

ps, concept2clients is open for enrollment and the earlybird bonusese expire in just a couple dayyyys… lock in founding members pricing for life (we’ll never increase it) + $2k in bonuses!!! 👻 they disappear soon — Check it out here + see if this is the move for you ⚡️🧨

In today’s episode, Anthony & I have a fun conversation about biomechanics, authenticity, retiring from your own business, making decisions the “right” way, and personal freedom & empowerment. 

TIME STAMPS:

0-1: Opening song & bison meatballs

1-6: Intro 

6-10: Anthony’s experience with biomechanics 

10-11:30: Actually liking your days

11:30-14:30: Why Anthony is retiring from his business 

14:30-15:30: Net worth vs net fulfillment 

15:30-23: Antony getting pulled up on stage at Owen Cook’s free event & the feedback he got

23-26: Cracking the authenticity puzzle & letting the self shine through as a public speaker or podcaster

26-27: Finding company with someone who is mutually excited 

27-28: Pivoting & redefining the flow

28-30: Worry less about making the right decision and focus more on making the decision right

30-32: Starting from a blank canvas in 2024

32-33: What inspires Anthony about the blank canvas

33-35: Making the most right decision in the moment 

35-40: Anthony’s vision for an online education platform as a paid for legacy piece 

40-45: Personal freedom as an underlying theme to Anthony’s work across all mediums

45-50: Anthony’s experience with painting 

50-55: Anthony’s relationship to his style 

55-58: Anthony’s daddy hat

58-59: Daddy energy

59-1:00: Where to find Anthony online

1:01-1:07: Anthony’s “weird” shit

Connect with Anthony on IG @anthony.manuele

in this epsiode we unpack how the temperature of the coaching space has changed.Many shifts are taking place and we are sick of no one talking about them!So, here it is. Some of the shifts we are seeing:the way your offers are presented needs to be changed, upgraded, and marketing language needs to be tighter than ever to stand out. If you’re not good at copy, you’re going to have to hire someone or get good – can’t wing it anymore.Front facing freebies are needed for each offerSelling high ticket and price anchoring with $10-20k… stop. Just be honest.MRR has taken over; more digital products, courses and coaches than ever. More volume = less quality. You’ll have to stand tf out!you’ll need to slow down your sales process. honestly, your leads are wise to be suspicious. they are taking longer than ever to decide and consider:a) do they want to spend their money with you?b) do they need what you have?c) are you in it for the money, or the long haul?Because of these shifts.. You’ll need to sell them UP your value ladder – not down, you’ll have to try harder to get + keep clients – is that worth it to you?!We’re seeing an inversion here – start with a low ticket $7 or $27 product and then bump to $197, $497, $797, and then your high ticket.With each of those steps, you’ll see drop off.Because of that drop off, you’ll need more leads overall.Because you’ll need more leads overall, you’ll need a paid lead-generation strategy.–Looking for someone to help you navigate the changes in the space so you can stack some cash, secure your freedom, and come out on top?!Our new mentorship x membership opens next week! Stay tuned.

In this episode, I unpack what I did in costa rica for the first 24 days of 2024.

I share my thoughts on:

we kept it light, easy, and candid for this episode.

our next retreat is in Tulum Mexico in October 2024. DM and ask for the details if you desire to attend! It's a 5-day, all inclusive retreat for $3,000 (discounts available when you bundle with coaching or creative services).

here was the house we used for the retreat, our host Jai was INCREDIBLE: https://www.airbnb.com/rooms/729567146596668832?source_impression_id=p3_1706582020_EOaUBZU25ocJaUfc

If you stay, mention that you're my friend!

-

#internationalretreat #travelmore #entrepreneur #authenticrelating

In today’s episode, Brady and I go DEEP into what it means to be a modern day mystic, finding magic in the mundane, how to be brutally alive, feeling deeper harder emotions without being taken out by them, and healing 1% at a time.

TIME STAMPS:

0-3: Open 

3-5: Brady’s history with emotions

5-6:30: If you had to give a title to your life, what would it be?6:30-12:30: Journey from powerlifting & bar manager to a corporate job & deep christianity 

12:30-14: How relationships & friendships evolve 

14-18: The cost of revisiting instead of just making a decision 

18-21: The study of becoming a modern day mystic 

21-24: Going through the dark through the holidays

24-28: Spending the holidays away from family

28-30: Internal Family Systems 

30-31: That which is not true 

31-34: What we think it is vs. accepting what it is

34-38: Brady’s program Medicine Walk Within 

38-42: How Brady relates with the term “modern day mystic” 

42-46: How Brady predicts the 8 energy could come to fruition in 2024 

46-47: Closing

To learn more about the mentorship membership, click here:

To connect with Brady, hit him up on IG! @bradybrewer.remastered

In today’s episode, Bill and I go through how his history genetic high cholesterol as a child impacting his mentality on life, how you have to earn your stripes as a coach over & over again through radical embodiment, the compound effect showing up in your everyday life, and making a decision to be your best self. 

TIME STAMPS:

0-1:30: Open

1:30-4: Reflecting on highs & lows of 2023

4-9:30: Bill’s history with genetic high cholesterol 

9:30-12: Going against the grain 

12-15:30: Navigating the weight of embodiment 

15:30-18: What Bill is excited for professionally 

18-20: Earning your stripes over & over again 

20-23: Doing your best to raise the vibration 

23-24:30: Helping people be 1% better as a coach 

24:30-26:30: How Bill serves his clients

26:30-29: The compound effect

29-32: Bill’s mindset through his creative process

32-34:30: How Bill recharges

34:30-35:30: Non negotiables

35:30-39: Over-contemplation vs. deciding once

39-42: Playing guitar in a metal band

42-43: Closing 

Connect with Bill on IG! @musclebillcoaching

In today’s episode, I go over what tax write off’s are and how I do them! 

TIME STAMPS:

0-1: Discipline 90 challenge

1-2: what are tax write offs?

2-2:30: happy new year!

2:30-3:15: my biggest tax write off this year: a mentorship

3:15-4: writing off personal coaching 

4-4:15: writing off subcontractors 

4:15-6:45: writing off airbnbs, flights, mileage, 50% of food while traveling 

6:45-7: writing off client gifts

7-8: writing off my personal stylist 

8-8:30: keeping receipts

8:30-9:20: closing 

To learn more about Maximum Potency’s new offer + be the first in on the details, click here: https://maximumpotencyc2c.showit.site/