You've heard it a hundred times; "just add value" -- but what does it actually mean?

Here are the cliff notes:

LIST IT

INCREASE IT

GIVE IT

= IRREPLACEABLE

Listen + Learn.

Luke speaks to powerful themes of entrepreneurship, faith, marriage and more. His always-be-better attitude is an inspiring trait that has led him to take the road less traveled in his life and powerfully impact not just the members of his gym, but his team, his family and more.

Luke's Instagram

Luke's Youtube Channel

The Barbell Club IG

Be in a place that has what you're looking for. & If you're not there: make a PLAN to be. Not a wish, not a dream.

I had the pleasure of interviewing Ciaran McGrath on the show today.

He's Irish.

Hard-working.

And interesting.

I hope you love this episode and it inspires you to #SENDIT.

A little pep talk / love note for you to decide on what you want to be this summer and go for it!

@Anthony.Manuele is a biomechanics, philosophy, business genius whom I have the pleasure of calling one of my closest friends.

In this raw episode, we went in on Anthony's coming to Jesus moment - literally. I hope this story brings you hope, joy, and peace as you listen. I know it did for me.

lemme tell ya'll about my best friend: https://www.instagram.com/anthony.manuele

the first vlog episode with anthony:

https://www.youtube.com/watch?v=LzzlkjSbQew&t=28s

It stopped being about me and starting being about taking things off other people's plates.

less ego, more service.

bigger projects, not having to have all the answers.

not playing God, just being a servant.

some things my stoke is 11/10 about:

my book is available here!

the CCV live event July 11-13, 2025 in Montana

was doing some self reflection the other day and realized i do some pretty weird stuff and that most of it serves me as an entrepreneur.

i’m going to share my list with you, as i do— as you listen, i want you to ask yourself, what are my weird things that are actually superpowers?

just a reminder, my book is available… if you’re looking to build a personal brand so strong you never have to work for anyone ever again, go get itttt here.

You're done vision boarding, I promise.

It's GO TIME.

This episode provides a kick in the pants to anyone who needs it: what will you actually dream while you're awake?

--

books I mentioned:

1. the great work of your life by stephen cope2. walking in this world by julia cameron3. the artisan soul by erwin mcmanus

important links

CCV Live - July 11-13, 2025 in Kalispell MT

DM me the word IMMERSION if you're ready to come to Joshua Tree April 16-20, 2025.

the other day i got a question from a previous client who is studying marketing: she was asking me about sharing her personal life vs. sharing through the lens of her business.

where’s the line?

things to consider:what’s lighting me up to share?who am i, really?do people know that?what does my personal brand stand for?

important links

grab a copy of my book, a hat, or bandana

come to the immersion - dm me the word IMMERSION