Unfiltered Marketing

If you’ve been on the edge of your seat, wondering when some Vanilla Ice might make it to the podcast (complete with the wrong lyrics…good job, guys), your day has arrived. The final episode of the third season for Unfiltered Marketing, the podcast of SJC Marketing has just been dropped, and our team invites you [...]Read More... from Unfiltered Marketing: These Hosts Rock a Mic Like a Vandal

When you visit a website, you make a fast decision about whether you’ll stay, or if it’s slow, unpleasant and not user-friendly. It’s easy to see when you visit someone else’s site, but are you applying the same critical eye to your own site? On this week’s episode of Unfiltered Marketing we welcome team members [...]Read More... from Unfiltered Marketing: Getting What You Pay For With Web Development

Innovation Isn’t Always About What’s New You know who you are: You get a tiny bit nervous when you see that your smartphone wants to install your update. You’re frustrated when your favorite news app has been redesigned, and you’ve avoided self-checkout for a solid decade. You’re the innovation-averse and at SJC, we see you. [...]Read More... from Unfiltered Marketing: Taking the Fear Out of Innovation

SJC’s Graphic Designer With a Front-Row Seat to Industry Disruption For many of today’s professionals, it’s easy to remember life without cell phones or the Internet. Many remember wrestling with dot matrix printers in their early jobs, or waiting for the computer to dial up when it was time to check email. SJC’s graphic designer, [...]Read More... from Unfiltered Marketing Gets Graphic

Unfiltered Marketing Spotlights Our Interns at SJC There’s always something new happening at SJC Marketing, and that’s how our team likes it! This summer, the SJC staff welcomed interns from Missouri colleges to come and experience the excitement and gain real-world knowledge of working at a full-service marketing company. This week on Unfiltered Marketing, our [...]Read More... from The 2018 Interns: Taking an Opportunity to Talk Kimpossible and Weird Food Combos

Why Blogging is Still One of Your Most Powerful Marketing Tools Blogging is not a new trend, but it still plays an important, central role in successful marketing strategies. This week Unfiltered Marketing welcomes SJC’s content manager onto the show to talk about why blogging is still not only relevant but also a powerful tool [...]Read More... from Unfiltered Marketing: The Multi-Faceted, Powerful Punch of Blogging

This week, Unfiltered Marketing centers on a special topic that doesn’t often get discussed, but leads to a lot of confusion. That topic is the difference between sales and marketing. As our team points out, there’s often a lot of misunderstanding around marketing, with many companies believing that successful marketing equals sales growth. While it [...]Read More... from Unfiltered Marketing: Sales Versus Marketing in the Growth of Your Business

If you’ve ever wondered how you could get started with digital marketing, then Episode Four of Unfiltered Marketing will give you plenty of ideas to get your wheels turning. The conversation gets started with some of the basics that should form the foundation of any digital marketing effort: Know your target audience, and take time [...]Read More... from Unfiltered Marketing: Making the Most of Digital Marketing

If you haven’t joined SJC Marketing for this season of Unfiltered Marketing, then Episode Three might be just the right time to listen in. It’s fun, it’s silly and it introduces a new member of the SJC team, who quickly attempts to oust our regular hosts. The show welcomes Nevin Rosner, the newest member of [...]Read More... from Unfiltered Marketing: Talking Viral Video, Hair Styling and Small Fries to Big Guys

In this week’s episode of Unfiltered Marketing, the podcast for SJC Marketing, we are continuing to have some fun with our “Small Fries to Big Guys” series. Covering some of the big marketing trends of 2018, our team is taking those big marketing concepts and discussing ways they can be implemented in any size of [...]Read More... from Unfiltered Marketing: Thinking Beyond the Viral Video