Zach Takes the Microphone to Share About the Important Role of Video Marketing This week, the producer of Unfiltered Marketing, Zach Doyle, sat down to discuss the important role that video takes in a marketing strategy. First, of course, he had to talk emojis with Jen and Anna, where Jen was schooled on what “keepin’ [...]Read More... from Keepin’ it 100 With Our Unfiltered Marketing Producer

If you’re like most companies, you’re either on social media or you’re becoming aware that you need to be on social media. After all, that’s where the conversation is happening. For many companies, though, there’s a tendency to tread lightly because of the potential for negativity on sites like Facebook and Twitter. The more you [...]Read More... from How to Come Back From Negativity on Social Media

The rise of content marketing means that for many marketers there’s a whole lot of writing going on. What does it take to manage a content marketing calendar and produce quality content for clients in a variety of industries? This week, Unfiltered Marketing the podcast of SJC, sat down to talk with SJC’s own Content [...]Read More... from A Little Insight Into Content Marketing Here at SJC

What Creative People do When They Hit a Wall Have you always thought that some people have a limitless reservoir of creativity, while the rest of the population sits waiting to hear their genius ideas? The truth is that even right-brain, innovative people run out of creative ideas sometimes, or they simply get in a [...]Read More... from Where do You go From Here: When Creativity Stalls Out

Make the Most of Your Website Development Investment If you’ve never tuned in to the podcast for SJC Marketing, this is a good week to start! We sit down to chat about website development, and in particular, use the brand-new SJC Marketing site to demonstrate how your website can be a powerful tool for telling [...]Read More... from A Look at How Your Website Can Make Your Brand Shine

A Few Thoughts on Creativity Many marketers make the mistake of thinking that they are not creative. Maybe you weren’t particularly successful in your elementary school art classes and your Pinterest projects mostly go in the trash, and so you’ve labeled yourself “not creative.” The problem is, most people think too narrowly about creativity, and […]

Today, the Queen of Content, and our almighty boss lady, Susan Campbell, joins Jen and Anna to share her vast knowledge and experience of content marketing. We talk about all the ways it has changed over the years and all the ways, really, nothing has changed. And trust us, you can trust her – she’s […]

It’s all about Instagram today. You’ll learn from SJC’s Social Media Marketing Manager about Instagram’s user demographics and changes, good or bad, to the platform over the past few years. We even set up steps a new business should take if they’re considering to promote their business through Instagram. There are also some shout outs […]

Here’s something to ponder: Do you create the buzz or does the buzz create you? Anna talks about the magic behind Beauty and the Beast and Jen ponders how a food subscription food box made a believer out of her. What’s the secret to these successful campaigns? Marketing strategies, people, that’s how!

Are you considering adding an email marketing campaign to your strategy? In this episode, we discuss the elements you need to have in place before you hit send. It’s more than just an email – SJC Marketing’s Email Strategist shares her opinion on what an email marketing campaign needs to have in order to be […]