Building a product has never been easier. Which may mean nobody can hear you. Derrick brings Trovio’s go-to-market problem: cold email is dead on arrival, paid social works but costs money you don’t have yet, and every tool that helps you personalize and target is a tool everyone else has too. Steven pushes on real-world stunts, the attention economy, and why the answer might just be more shots on goal.

Jakob Heuser teaches about building in the open and how to use AI to help AI write better code.

What if finding a job was more than listing out bullets on a one page document (a resume). Wes Hargrove is working on something really exciting for both job seekers and employers. Hear more about what he's building and how he got there all the way from his first job in tech as a sales engineer at Lynda.com.

Learn more at ⁠https://joinvire.com

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What if you could order landscaping supplies online AND support local businesses? Tyler Edsall shows us the future of the front (and back) yard. From running a lawn mowing business to pay for college, to selling rare books and "sushi bazookas" on Amazon, to cashing in on crypto, Tyler's is the winding journey of the entrepreneur.

Learn more at https://mulchmound.com/

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Steven Foote joins us to talk Resonance Systems, the simplest way for growth teams to tailor the product experience without begging for engineers. We get into a Steven's journey from limo driver to Pearl developer to an accountant to a career at LinkedIn. Because this is Unfinished business, we also chat about the early wins and misses, what he's most proud of, and what excites him the most about the future.

In the premiere episode of Unfinished Business, we flip the mic over to co-host Derrick Showers for a deep dive into his journey leading up to his current startup, Trovio. We begin with his days on the radio, and move to discussing his time at Disney, LinkedIn, Calm, and Apple. Derrick opens up about the hard-earned lessons, the pivots, and the personal moments that shaped the path to building Trovio, a SaaS platform redefining how creators scale and monetize their knowledge. It’s more than just a startup origin story, it’s a look at what it really takes to chase something unfinished.

Unfinished Business is a podcast about real founders building real businesses, before the success story is written. Hosted by Derrick Showers (Trovio) and Steven Foote (Resonance Systems), it’s for anyone living, dreaming, or just curious about the life of a founder.