In this episode, Remo Gerber (SkyCell) and Fabienne Doerig (CFO expert and consultant) discuss the challenges and strategies involved in building and scaling finance functions in fast-growing companies. The two share their experiences from different growth phases, from startups to billion-dollar organizations, and provide insights into the role of the CFO, process automation, successful fundraising tactics, and the importance of team building and system implementations. They also shed light on how CFOs can master the balancing act between being a strategic business partner and an operational gatekeeper.

What you'll take away from this episode:

The changing role of the CFO: From operational gatekeeper to strategic business partner who not only delivers numbers but also drives growth.

Automation and systems: Why it's crucial to analyze the IT landscape carefully and implement the right systems—and how to avoid mistakes in the process.

Forecasting and KPI alignment: The art of combining operational and financial figures to make better decisions.

Fundraising strategies: How to manage the process, keep multiple options open, and ensure that the money actually ends up in the account.

Team building: When to rely on generalists and when specialists are necessary—and how important a motivated and resilient team is for success.

ALLES ZU UNICORN BAKERY:

⁠https://stan.store/fabiantausch⁠  

More about Fabienne & Remo:

LinkedIn: 

⁠https://www.linkedin.com/in/remo-gerber-1153a66/⁠ 

⁠https://www.linkedin.com/in/fabienne-doerig-ch8/⁠ 

Join our Founder Tactics Newsletter:

2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:

⁠https://www.tactics.unicornbakery.de/⁠ 

Chapter:

(00:00:00) Introduction: Two Swiss guys in Zug – Why we're talking about scaling finance

(00:02:14) How the role of the CFO is changing in fast-growing companies

(00:06:32) From startups to scale-ups: The biggest challenges in growth

(00:12:20) Systems and automation: Why the right tools are crucial

(00:16:33) ERP systems: Build vs. buy – How to make the right decision

(00:20:24) Data quality and KPI alignment: Bringing financial and operational figures together

(00:24:12) Forecasting: Top-down vs. bottom-up – How to make realistic forecasts

(00:30:06) Fundraising: Tips for the process, negotiation tactics, and capital structures

(00:36:44) Capital allocation: How to prioritize investments and involve the team

(00:42:15) Team building in the finance function: Generalists vs. specialists

(00:47:37) Personal resilience: How CFOs deal with change and pressure

(00:53:37) External consulting and outsourcing: When and how to leverage networks

(01:00:42) The big picture: Data, context, and the question “Are we moving the needle?”

In this episode, Cyrus Hessabi from Shore Capital Partners discusses the intersection of AI, traditional services, and roll-up strategies. He shares insights on how AI is transforming service businesses, why the democratization of AI creates new opportunities, and how the next generation of service companies will be built.

Key Learnings:

ALLES ZU UNICORN BAKERY:⁠https://stan.store/fabiantausch⁠

Mehr zu Cyrus:

Join our Founder Tactics Newsletter:

In this episode of Unicorn Bakery, Mike Mahlkow sits down with Finn Murphy, General Partner at Nebular, to discuss how Finn identifies emerging trends and invests in founders building the future. Finn shares his philosophy of investing 12-18 months ahead of the market, focusing on areas like AI, robotics, space-based data centers, and quantum computing.

Finn discusses the challenges of being a solo GP, how he balances managing his fund while supporting founders, and why curiosity and a deep understanding of technology are essential to his approach. He also dives into the differences between the European and US startup ecosystems, the role of founders in driving innovation, and why building trust is essential in venture capital.

What you’ll learn:

The Nebular Approach to Venture Capital:

How Finn invests in trends 18 months ahead of the market and supports founders working on cutting-edge ideas

Why Nebular focuses on early-stage startups at the pre-seed and seed stages

Spotting Trends in Emerging Technologies:

The importance of intellectual curiosity in identifying trends like AI applications, edge computing, and robotics

How Finn evaluates founders working in niche, unexplored areas

The Role of a Solo GP:

The challenges of running a venture fund solo, from fundraising to supporting portfolio companies

Why building trust with founders is critical to winning deals and creating long-term relationships

US vs. European Startup Ecosystems:

Key differences in funding, risk-taking, and founder mindsets between the US and Europe

Why American investors tend to back founders earlier and take bigger risks compared to their European counterparts

Support and Accountability for Founders:

Why Finn believes in being a partner to founders rather than trying to impose solutions

How founders can hold themselves accountable and build trust with their investors

Talent and Culture in Startups:

The importance of ownership and equity in attracting and retaining top talent

Why creating a high-performance culture is essential for startup success

ALL ABOUT UNICORN BAKERY:

https://zez.am/unicornbakery 

Where to find Finn:

LinkedIn: https://www.linkedin.com/in/finn-murphy-16160465/ 

Website: https://www.nebular.vc/ 

More about Mike:

LinkedIn: https://www.linkedin.com/in/mikemahlkow/ 

Website: https://fastgen.com

Join our Founder Tactics Newsletter:

2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:

https://www.tactics.unicornbakery.de/ 

Chapters:

(00:00:00) Who is Finn Murphy and what does Nebular do?

(00:06:03) Business first vs. founder first - how is Finn meeting the right people?

(00:10:39) Finn's framework for prioritizing

(00:15:59) Advantages of a Solo-GP

(00:22:04) The European Ecosystem vs. the US-Ecosystem

(00:28:44) Which founder should stay in Europe/which one should try the US?

(00:36:00) The difference in terms of compensation

(00:40:46) Equity & Salary: Costs, differences, problems

(00:45:58) Overworking, 6-day-work-policy: The Learnings for Hiring

(00:50:21) Finn's "What gets you going?"

In this episode of Unicorn Bakery, Nicolas Benady, co-founder and CEO of Swan, shares the journey of building one of Europe’s leading Banking-as-a-Service (BaaS) platforms. Nicolas takes us behind the scenes of how Swan started in 2019, spent two years building its infrastructure, and has now grown to process over €20 billion in payments annually.

Nicolas discusses the challenges of creating a BaaS platform from scratch, the importance of conviction and timing, and how Swan is helping companies embed banking services, such as accounts, cards, and payments, into their own products. He also shares insights into fundraising, team building, and expanding into new markets, such as Germany, Spain, and the Netherlands.

What you’ll learn in this episode:

The Journey of Building Swan:

How Nicolas leveraged 13 years of fintech experience to identify the need for a better BaaS platform

Why conviction and a clear vision were critical during the two years it took to build Swan’s infrastructure and obtain its e-money license

Fundraising and Growth:

How Swan raised over €100 million, including a €42 million Series B extension, to scale its operations

Lessons from fundraising, including why the first round was the hardest and how traction and reputation made later rounds easier

Product and Market Fit:

Why Swan focuses on small and medium businesses (SMBs) and how it partners with accounting and expense management software to deliver seamless banking services

The importance of building a product that’s easy for developers to integrate, inspired by the simplicity of platforms like Stripe

International Expansion:

How Swan approached launching in new markets like Germany, Spain, and the Netherlands

The challenges of adapting to different regulatory environments and market dynamics while maintaining a centralized team in Paris

Leadership and Team Building:

How Nicolas built trust with his co-founders and scaled the team to over 300 employees

The importance of hiring for both skills and cultural fit, and why Nicolas brought on a deputy CEO to help scale the company

ALLES ZU UNICORN BAKERY:

https://zez.am/unicornbakery 

Mehr zu Nicolas Benady:

LinkedIn: https://www.linkedin.com/in/nicolasbenady 

Website: https://www.swan.io/ 

Join our Founder Tactics Newsletter:

2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:

https://www.tactics.unicornbakery.de/ 

Chapters:

(00:00:00) What was the first time seeing traction since 2019?

(00:04:26) How is Nicolas validating ideas?

(00:08:48) Defining the exact problem before SWAN

(00:12:16) Finding Co-Founders first vs. validating the idea first

(00:18:19) Red flags in hiring interviews

(00:30:12) Nicolas' framework for making decisions

(00:34:41) Biggest failures in hiring

(00:42:59) Numbers you need to know about SWAN

(00:47:46) Use-Cases of SWAN

(00:51:36) How to pick the first partner

(00:58:43) Did Nicolas' self-confidence change through the years?

(01:01:26) The right time to bring on a COO

(01:05:36) Doubts and clarity about former hired employees

(01:16:06) Country-specific functions vs. central functions when expanding

In this episode of Unicorn Bakery, Nir Eyal, bestselling author of "Hooked" and "Indistractable", joins Fabian Tausch to discuss how to design habit-forming products, balance personal focus, and build a life free from distractions. Nir shares his unique insights on the psychology of habits, why most people misunderstand distraction, and how founders can create meaningful, ethical products that improve users' lives.

ALL ABOUT UNICORN BAKERY:

https://zez.am/unicornbakery 

Where to find Nir:

LinkedIn: https://www.linkedin.com/in/nireyal/ 

Website: https://www.nirandfar.com/ 

Join our Founder Tactics Newsletter:

2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:

https://www.tactics.unicornbakery.de/ 

Chapters:

(00:00:00) Who did you write your books for and what is the message?

(00:04:11) As a founder, what responsibility do I have to the user-terms of consuming my product?

(00:09:18) How much can I leave users to their own responsibility to use my product and should I include safety elements in my product?

(00:17:07) How do you feel about the fact that too often overconsumption (e.g. alcohol) is laughed at rather than criticized because it is "normal"?

(00:21:16) Is too much self-optimization unhealthy, even if you are happy with your situation?

(00:23:49) What levers can I move if I feel too much outside influence is affecting my focus on my own projects?

(00:29:09) How important is repetition when you want to tackle things and make them happen, and how do you get rid of external triggers that distract you?

(00:38:32) What is your perspective on the topic of To Do - Lists?

(00:44:42) How does your knowledge of focus and productivity influence your work as an angel investor?

Chris Merritt, former CRO of Cloudflare, shares how the company scaled from single-digit millions to $1 billion in ARR and built a foundation for long-term, sustainable growth. Chris unpacks the strategies behind scaling go-to-market teams, aligning product and sales for maximum impact, and creating strong customer relationships based on trust and value delivery.

He also discusses the challenges of building a world-class organization, maintaining momentum through different growth phases, and navigating the shifting dynamics of the SaaS landscape, especially with the emergence of AI and its impact on go-to-market strategies. 

ALL ABOUT UNICORN BAKERY:

https://zez.am/unicornbakery 

Where to find Chris:

LinkedIn: https://www.linkedin.com/in/cmerritt99/ 

Website: https://www.cloudflare.com/de-de/ 

Join our Founder Tactics Newsletter:

2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:

https://www.tactics.unicornbakery.de/ 

Chapters:

(00:00:00) How to scale beyond 1 Billion ARR

(00:04:39) Value & reasons to buy Cloudflare

(00:08:23) The balance between building the best product vs. building a worldclass sales organization

(00:15:18) Stages and phases in startups that help navigating through challenges

(00:24:55) Chris' tipps for founder-led-sales

(00:32:48) Advices to find support for go-to-market

(00:43:12) How to ensure that product and go-to-market are not drifting apart while growing

(00:52:34) How to bring the team together

(00:57:23) Quality expectations at Cloudflare 

(01:02:55) Building a sustainable company

(01:09:03) Chris' best learnings on pricing

(01:15:47) How to evaluate whether it is worth undercutting the competitor just to win the customer

(01:22:06) Chris' thoughts on the momentum of the AI space

Clay is one of THE success stories of the last years. 

But in early 2022, after 5 years of building, Clay did close to 0 in revenue. Two years later, Clay did approximately 30 million in ARR (Annual Recurring Revenue).

Kareem Amin, co-founder and CEO of Clay, shares the journey of building one of the most innovative AI-powered tools for go-to-market teams. From the early days of experimentation in 2017 to achieving hypergrowth and scaling to over $30 million ARR, Kareem dives deep into the challenges and lessons of building a product-led growth (PLG) company.

He explains how Clay helps teams turn ideas into reality by leveraging AI for data enrichment and personalized outreach, and why focusing on customer feedback, community building, and iterative improvements were key to their success. 

ALL ABOUT UNICORN BAKERY:

https://zez.am/unicornbakery 

Where to find Kareem:

LinkedIn: https://www.linkedin.com/in/kareemamin/ 

Clay (3.000 free credits): https://clay.com?via=73e581

Join our Founder Tactics Newsletter:

2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:

https://www.tactics.unicornbakery.de/ 

Chapters:

(00:00:00) The early beginnings of Clay

(00:08:08) Moving from developers to sales people

(00:16:20) Kareem's advice for teams currently building

(00:21:36) How Kareem approaches the launch of new features

(00:25:39) How close was the team to ending Clay?

(00:33:45) How to make momentum stay

(00:45:17) Current mayor shift in go to market

(00:52:06) The hardest part about hyper growth

(00:57:16) How Kareem manages his schedule

(01:01:52) The best early-stage team members

(01:06:17) The hardest part about building a product-led-growth motion

Stevie Case, CRO at Vanta, explains how the company surpassed $100 million in ARR in just five years by building a predictable and scalable revenue engine. From founder-led sales to structuring a global sales organization, Stevie shares actionable insights for designing a repeatable go-to-market strategy and scaling effectively.

She breaks down the importance of discovery, identifying customer pain points, and building trust, along with tips on hiring and incentivizing your first sales team. 

ALL ABOUT UNICORN BAKERY:

https://zez.am/unicornbakery 

Where to find Stevie:

LinkedIn: https://www.linkedin.com/in/steviecase/ 

Website: https://www.vanta.com/ 

Join our Founder Tactics Newsletter:

2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:

https://www.tactics.unicornbakery.de/ 

Chapter:

(00:00:00) Similarities between Building a revenue engine & gaming

(00:05:38) How to: Scaling after product market fit

(00:15:29) First signals of a buyer-to-be

(00:21:17) Mutual Sales Plan at Vanta

(00:27:34) How to handle too small budgets & approach the follow-up

(00:38:22) Setting boundaries vs. making everything happen

(00:42:46) What makes a great case study?

(00:44:45) What is a predictable revenue engine?

(00:48:17) Never change a winning team? How long do I pursue my first lead-channel?

(00:52:07) From what time is a revenue engine relevant?

(00:55:04) How to avoid the overkill

(00:58:06) The first metrics to start with

(01:02:50) How to define a ramp-up-period

(01:09:53) Behind the scenes of Vanta

(01:18:49) The final advice for your revenue-engine

ALL ABOUT UNICORN BAKERY:

https://zez.am/unicornbakery 

Where to find Mark:

LinkedIn: https://www.linkedin.com/in/mark-gainey-b6536/ 

Website: https://www.strava.com/ 

Join our Founder Tactics Newsletter:

2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:

https://www.tactics.unicornbakery.de/ 

Chapters:

(00:00:00) The 1995 Origin Story of Strava

(00:09:31) Most crucial denominator for the success of Strava

(00:16:09) The journey of growth & global ambitions

(00:20:51) Defining the critical engagement-metrics

(00:29:08) A risky dependency on Garmin

(00:44:04) Internationalization: must-have or coincidence?

(00:50:06) The layers of product market fit

(00:53:45) How to: Build a global community app

(00:57:57) Teambuilding & culture at Strava

(01:05:38) How to manage growth expectations

(01:13:42) Mark's opinion on what makes a great investor

(01:17:00) How to: Grow junior staff into new roles and responsibilities

(01:21:47) Mark's advice for struggling founders

In this episode of Unicorn Bakery, Hunter Walk, co-founder of Homebrew, joins Fabian Tausch for an in-depth conversation about his journey from product management at Google and YouTube to building one of the most respected early-stage venture capital firms in Silicon Valley. Hunter shares the story behind Homebrew’s evolution, why he and his co-founder Satya Patel decided to rethink the traditional VC model after nearly a decade, and how they now operate as a self-funded evergreen fund.

What You’ll Learn in This Episode:

The Transition from Builder to Investor:

The Philosophy Behind Homebrew:

How to Evaluate Investors as a Founder:

Key Traits for Long-Term Success:

ALL ABOUT UNICORN BAKERY:

https://zez.am/unicornbakery 

Where to find Hunter:

LinkedIn: https://www.linkedin.com/in/hunterwalk/ 

Website: https://homebrew.co/ 

Join our Founder Tactics Newsletter:

2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:

https://www.tactics.unicornbakery.de/ 

Chapter:

(00:00:00) Why did Hunter decide on the identity-change?

(00:08:50) How to make bigger decisions

(00:14:24) Hunter's advice for potential founders

(00:20:15) The hardest part about building a venture firm

(00:24:14) Hunter's advice on finding an excellent investor

(00:27:51) Longterm-Building vs. Short-term-Building: Not to be the loudest

(00:32:47) "The Homebrew 2.0"

(00:37:07) The journey to more self-fulfillment

(00:40:50) What would set me apart from the mediocre when building a venture?

(00:46:50) On top of the world and NOT crazy: What are the characteristics of these people?