Unicorny

How can companies ensure they deliver an excellent experience that leaves customers delighted?

Join Selbey Anderson’s Dom Hawes and BURN marketing’s David Rolfe as they meet Adam Morghem, Strategy, Marketing and Communications Director at Premium Credit, a Unicorny par-excellence.

Today’s conversation covers a range of topics and goes into great detail about how to find your purpose as a company and how best to institute CRM. Tune in to learn:

- All about the importance of a frictionless customer processes

- How to do customer journey mapping and why every company should do it

- The methods Premium Credit used to uncover its purpose through an inclusive process

- How the business has maintained alignment with its purpose; and

- Why sustainability and ESG should be integral to any company’s purpose going forward.

In this episode, Peter Richards talks with openness about the challenges of a thought-leadership strategy, how to change direction "mid flight", how B2B businesses can use paid search and so much more.

We touch on audience mapping, design engineering, procurement, and innovation, as well as the role of ABM, community management, organisation, and the webinars that facilitate it.

Tuning in, you'll discover what purposeful communication looks like at Protolabs, within and beyond the company, and why feeding back to the team is a hugely essential part of every process.

Fujitsu's legendary ABM lead, Andrea Clatworthy, joins us to expand on her passion for ABM as a fundamental marketing strategy. 

Andrea extends the principles of ABM by incorporating personalised strategies and building personal relationships with clients. She drives the cohesion of the sales and marketing teams at Fujitsu, ensuring high performance and effectiveness.

In this episode, we find out what ABM is, what makes a successful ABM strategy, the budget needed, and the advantages of a personalised approach.

This episode is jam-packed with truly insightful tips and observations. Wanna know how to smash scaling-up? Just press play. In Episode 2, Dom Hawes and Unity's Samantha Losey are joined by Soldo’s Head of PR and Social Media, Devonne Spence. And what a guest she is!

Devonne drops eye-opening and thought-provoking takeaways like: why you should lean on your funders for PR; the importance of employer branding; and why being a “yes” person simply won’t do! 

We discover the importance of measuring your success and how to do so in a way that’s understood by the C-suite, the value of acting locally and honing in on what works, as well as the importance of being comfortable with the uncomfortable. 

Tune in to find out why it’s crucial not to allow the momentum gap to grow beyond your scope, the greatest challenge for scale-ups in terms of marketing, the importance of nurturing culture in a scale-up, and so much more!

Valentina tells the amazing growth story behind OakNorth and how, as communications lead, she's built an authentic and differentiating brand identity that communicates the rapidly expanding digital lender’s core values.

Valentina Kristensen has worked directly with OakNorth’s co-founders, Rishi Khosla and Joel Perlman since June 2015 when the business launched. It's now a global multi-billion-dollar FinTech business so her insights come "straight from the unicorn's mouth".

Valentina is OakNorth’s Director of Growth and Communications. She's a self-professed FinTech nerd and a founding editorial board member of Influence Magazine, the CIPR’s quarterly member magazine.