Unique Impressions

In today's episode, we’re discussing communication breakdowns and how to prevent them from happening inside of a PR agency.You might think that as professional communicators, we’re also experts at interpersonal communication between team members or clients. It's a completely different skillset, though, and one that doesn’t come naturally to most because it requires we flex different muscles than our PR & marketing skills. Listen in for three tips to prevent communication breakdowns t...

Today, we’re talking about the one skill set that every PR professional needs, yet no one in the industry ever talks about it.This skill propelled my PR career further than anything else, and developing it is what I consider the number one thing that helped supercharge my success.

Sometimes it can feel like chaos is the norm in the PR industry. That seems especially true right now with everything that's going on in the world. In today's podcast, we're highlighting the skills that PR professionals really need to thrive during times of chaos. Throughout the episode, we discuss: What a "yes and..." mindset is and how to apply it to our professions to help our own careers, the companies we work for and the clients we serve thriveThe story behind how I create...

Everyone in the PR industry is wondering what our next version of "normal" will look like, and agency leaders are strategizing how to prepare their firms for the future.We've been pouring over research, consumer response to the pandemic and how the PR industry has adapted. With this data, we’ve compiled a white paper detailing the trends that will keep PR agencies relevant over the next decade as we reshape our industry.Listen in on today's episode where we go in depth on 3 of the top trends ...

Impostor syndrome is one of those things we all experience, but when you’re feeling it, it seems like you’re the only one. I love pulling the curtain back and talking about these tough topics so we can all make strides in our careers. In this episode, I share my #1 tip for stopping impostor syndrome right in its tracks.

For this week's episode, I'm spilling the tea on what it takes to build your career in PR & marketing. I gathered questions from budding PR & marketing pros and am sharing detailed answers--we cover everything from internships, building your network, skills you didn't learn in school but should have, and more.

Recessions are scary, but they happen without fail--on average, once every 10 years. Instead of feeling as though a recession will shrink or stall your career, there are strategies we can use to grow our careers during economic downturns.In today's episode, we're discussing how to prepare for recessions and use them for you to build your career.

If you work inside a PR, marketing or social media agency, you know that client management is just as important as the actual service you provide.At it's core, providing excellent client service is the same no matter the size or type of company you're working with. In today's episode, we discuss the 3 myths that are negatively impacting your ability to up-level client service. Listen in to uncover what they are.

If you're feeling stressed in your PR career, it isn't all in your head. A recent survey named public relations the #8 most stressful career field. It's no wonder we're facing burnout in epic proportions. So, what are we to do? There's one simple exercise that can help you avoid that dreaded career burnout, while also 10x-ing your results. To find out what it is, listen in to this week's episode.

This episode is part of an ongoing series called: WTFDID. Which stands for, “what the eff do I do.” We’ll be tackling some of the more difficult and challenging aspects of working in the PR and marketing industries. And today, we're discussing what the 'eff do I do when I'm not getting any results. If you’ve ever had an instance where a social media campaign is falling flat, you’re getting radio silence on a pitch you’ve sent out to the media, you’re hosting an event and no one is R...