2 Regular Guys Talking Decoration and Personalization

Unique Marketing Approaches


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Please find some links and notes from the 2 Regular Guys Podcast. We interviewed Justin Lawrence from Oklahoma Shirt Company. They have some unique marketing approaches, and always good to hear from active decorators in the marketplace. Justin and his company are also involved in some unique fundraising program supporting good causes, so we will get the scoop on that as well. Learn from someone who has built their business from the ground up with lots of passion and culture.

Sponsored by: SGIA.org | 2017 SGIA Expo in New Orleans - Oct 10-12



Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!
News Items
Imprinted Sportswear Shows (ISS) has published next year’s show locations and dates. 2018 will be their 40th year
-Long Beach January 19-21
-Atlantic City March 15-17
-Houston (instead of Nashville) May 3-5
-Orlando September 6-8
-Back to Texas at Ft Worth September 27-29

Great Dane Graphics has included art training free with their monthly clip art service.
Unique Marketing Approaches
Tell us a little bit about your company.

Oklahoma Shirt Company

Custom Screen Printing
Embroidery
DTG
Vinyl
Graphic Design
Retail / SOTM
Order Fullfillment

“I think making the world a better place starts at home, and as a husband and a dad, my number one priority is my family,” “When I’m not loving my kids, I’m spending my time with my second family, the family we’ve built at Oklahoma Shirt Company, united in our love of this great state and building lasting relationships with our fellow Oklahomans and standing alongside other local businesses. We take so much pride in our community, which has given us so much, and we love giving back as much as we can to the people of Oklahoma.”

Our company began humbly enough as a way for me to support my family while I was in medical school.

“In four short years, we have grown from a small operation slinging shirts out of my garage into an organization that has a tight-knit team of 25 employees, occupies a city block in downtown Oklahoma City and generates almost 6 million dollars per year in sales,” he said.

Tyler Dummit, President of WorkHorse Products introduced us at the ISS Show in Ft Worth last week. How did you and your crew happen to be working the WorkHorse booth?

- Show Shop
- SGIA New Orleans

We like to share with our listeners how each of us got started in the industry. How about you?

Organic Chemistry / Youtube

What would you say are your primary markets for your products?

Custom vs SOTM vs Retail

Our company’s Shirt of the Month club now counts more than 13,500 members across the country,
...more
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