During HITEC, Glenn Haussman and Bob Gilbert, President & CEO of HSMAI, discussed the transformative power of breaking down silos in hospitality sales and marketing.

They explore the organic convergence of revenue management and marketing, accelerated by the pandemic, leading to more efficient and profitable operations.

The talk also unveils a new Commercial Strategy certification aimed at uniting stakeholders across the industry, fostering a shared understanding of commercial strategy for enhanced profitability and customer satisfaction.

#Hospitality #HighTech #SalesAndMarketing #CommercialStrategy #IndustryInnovation