University of Chicago Booth School of Business Podcast Series

University of Chicago Booth School of Business Podcast Series

By The University of Chicago Booth School of BusinessBusinessEducation
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University of Chicago Booth School of Business Podcast Series episodes

  • Chicago Booth Podcast: Former CMO of Coca Cola on the Truth About Marketing
    When it comes right down to it, marketing is about making money, said Sergio Zyman, chairman and founder of Zyman Group and former chief marketing officer of the Coca-Cola Company. “My philosophy of marketing is the philosophy of business, which is to sell more stuff to more people more often for more money more efficiently,” Zyman said in a keynote address at a conference hosted by student-led Chicago Booth Marketing Group October 15 at the Harper Center.
    34 min
  • Chicago Booth Podcast: CEO Goalsetting
    This broadcast features William McComb, '87, CEO of Liz Claiborne and Mary Ann Tolan, '92 (XP-61), founder and CEO of Accretive Health, moderated by Dean Edward Snyder. They discuss how to make goals specific and simple enough to enable the enterprise, teams and individual employees to implement them. The panel was part of the 55th Annual Management Conference.
    1 hr 17 min
  • Becker Brown Bag: How Productivity Benefits from Competition
    There's nothing like a little competition to suddenly boost productivity. Competition forced miners to double the amount of iron ore they dug per hour, as told in one case study. In another, competition forced concrete companies to become more efficient or go under, said Chad Syverson, associate professor of economics at the University of Chicago and a productivity specialist. Syverson spoke to students and faculty at a Brown Bag lunch lecture hosted by The Becker Center of Chicago Price Theory and sponsored by Vishal Verma, '07 (XP-76), May 10 at the Charles M. Harper Center.
    45 min
  • Former President of Mexico on "the Destructive Power of Government"
    Former President of Mexico, Ernesto Zedillo Ponce de Leon, took a historical look at the risks threatening globalization's resilience. Currently the director of the Yale Center for the Study of Globalization, Zedillo reminded attendees at the Myron Scholes Global Markets Forum Series of the "destructive power of government."
    39 min

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