Unlearn with Asher & Kelly

On this episode of the Unlearn podcast, Listen in to Asher and Kelly talk to Christopher Engman, a veteran in the mega deals space.  He discusses the differences between selling to large enterprises versus small businesses and how marketing plays a bigger role in mega deals due to the complexity of decisions. 

He emphasizes the unique approach needed for mega deals, highlighting the impact of complex decision-making in matrix organizations. Christopher explores the evolving landscape of mega deals in the digital era, underlining the role of marketing in building brand trust. The conversation underscores the significance of understanding client data, departments, and decision-making processes, with Christopher advocating for targeting investors and stakeholders to expedite opportunities.

On this episode of the Unlearn podcast, listen in to Peter Caputa, where he delves into his role at Databox, an analytics platform with a unique Benchmark feature. Discover how Databox helps companies harness data for decision-making, and their partner program for accessible data-driven insights. The conversation also explores community building, product launch challenges, and Caputa's journey from engineer to CEO. Learn about his expertise in sales, partnership strategies, and the dynamic business landscape he operates in.

On this podcast episode of the Unlearn Podcast, listen in to Doug Landis as he delves into marketing strategies in the digital age, discussing challenges and innovations with Asher Mathew and Kelly Sarabyn. They touch on startup layoffs and acquisitions in the venture capital industry, shedding light on the experiences of B2B SaaS investment firms and the evolving landscape of founder mental health. The conversation expands to include AI funding, sales and marketing challenges, and the evolution of CRO roles in mid-stage companies. Additionally, they explore career progression for C-level executives and the importance of community building in marketing. Insights into partnerships and ecosystems in go-to-market strategies round out the discussion.

On this episode of the Unlearn podcast, Join hosts Kelly and Asher as they talk to Kristen Jacobson, a growth marketer and head of digital operations at UST. Kristen unfolds her unconventional journey into marketing and how her entrepreneurial background has shaped her unique approach to growth marketing. Their discussion spans a spectrum of intriguing topics, from the influence of pop culture on B2B marketing to forging emotional connections with customers.

Join hosts Kelly Sarabyn and Asher Matthew in the latest episode of the Unlearn Podcast, featuring the insightful David Linthicum, Chief Cloud Strategy Officer at Deloitte. Together, they embark on a journey to unlock the secrets of supercharging technology in the business world. They fearlessly confront questions about whether plucky startups can take on industry giants and why innovation can sometimes be elusive for large corporations.

Join hosts Kelly Sarabyn & Asher Matthew on the Unlearn Podcast as they delve into a lively chat with Go-to-Market expert Amanda Malko. Discover Amanda's journey to guilt-free time off and her ingenious use of the regret minimization framework. Unearth the evolution of marketing in the digital age, and how Amanda envisions a strategic upheaval, with CEOs steering the ship. Tune in for insights on the modern CMO's power, crafting stellar customer experiences, and unraveling the mysteries of word-of-mouth magic.

On this episode of the Unlearn podcast, join hosts Kelly and Asher as they sit down with Nate, a dynamic partnerships leader, to unravel his fascinating journey from business process outsourcing to the world of financial services and banking partnerships. Discover how Fintech partnerships evolved amidst regulatory challenges and data sensitivity, and learn about his groundbreaking integration framework. Plus, Nate shares essential tips for aspiring partnership leaders.

On this episode of the Unlearn podcast, Join hosts Kelly and Asher as they dive deep into the fascinating world of startups and fundraising with none other than Rand Fishkin, Founder of the revolutionary SparkToro. Listen in to Rand as he shares the secrets of the startup ecosystem, unraveling the mysteries surrounding fundraising and addressing some of the structural challenges within the current system.

On this episode of the Unlearn podcast, listen in to Bruce Cleveland, a renowned tech industry executive of Oracle, Marketo, and Siebel Systems, as he delves into the ethical implications of AI for HR and why he prefers a hard charging, in-office culture. He also shares his view on future-proof GTM leadership and expounds upon the strategic power of partnership models.

Peter Evans, Chief Strategy Officer at McFadyen Digital, shares how marketplaces are disrupting traditional businesses. Peter has over 20 years of experience leading teams in assessing, framing, and implementing high-priority marketplaces that support business planning. He specializes in helping companies see around corners, anticipate key market trends, and craft platform and marketplace strategies that drive major multi-year growth initiatives.