Unleash Possible

Sales and marketing teams often run each other ragged.

They can clash on even the simplest things, from the physical proximity of different team members to the definition of metrics. They can even disagree on what defines a lead. If you do not address the issue, even the smallest disputes open large divides that prevent a business from succeeding at this basic level.

Connie Stack—Chief Marketing Officer at Digital Guardian—has some experience addressing these conflicts and aligning the goals of sales and marketing organizations. We were fortunate enough to have her on the Unleash Possible show to discuss some of her methods.

It is easy to see the benefits of Account Based Marketing once it is up and running, but starting from scratch is a difficult task.

Brian Kardon, the CMO at Fuze, has seen his team improve their win and increase their average deal size by 40% through utilizing ABM, but these successes did not happen overnight.

In this episode of Unleash Possible, Brian explains getting sales & marketing on the same page, how his team narrowed down their list of target accounts, and the overall strategic importance of Account Based Marketing.

ABM is modern B2B marketing - multiple people selling, multiple people buying over a long period of time. Successful marketing requires both a great strategy and exceptional patience.

In this episode, Sarah DeRocher Moore, VP of Brand and Revenue Marketing at Spredfast talks with us about account based marketing. Spredfast itself is an enterprise software company that makes social media solutions for global enterprises, helping them use social as the channel where they connect with their consumers.

With over two decades of experience and a leader at one of the top companies in their space, Sarah is perfectly suited to talk to us about the challenges involved in a constantly changing marketing reality and how to prepare your team for ongoing success.

Pulling off a big event for your company is far from easy. Just ask Morgan Santapaola who heads up the Growth Acceleration Summit for Zoominfo.

Morgan and her team put in a ton of work behind the scenes to book the right speakers, satisfy the attendees, provide their salespeople with the tools to sell the event, and bring in revenue for the company.

Sound like a lot? It is! But there is a reason this is a successful event.

In this episode of Unleash Possible, Morgan lets us in on how she deals with the challenges and reaps the rewards of hosting a large event.

To learn more about the summit, visit events.zoominfo.com and use STONE18 promo code for 50% off the conference!

Content marketing is a strategic and commercial activity in businesses, not just something reserved for marketers. It is potentially the thing that can light the fire under sales.

On this episode, Chris Marr, the founder of Content Marketing Academy, a membership organization for marketing pros and entrepreneurs who want to better understand and utilize content marketing, breaks down some content marketing key components and misconceptions.

Content marketing plays an ever increasing role in the way people make educated buying decisions.

Content marketing is a strategic and commercial activity in businesses, not just something reserved for marketers. It is potentially the thing that can light the fire under sales.

On this episode, Chris Marr, the founder of Content Marketing Academy, a membership organization for marketing pros and entrepreneurs who want to better understand and utilize content marketing, breaks down some content marketing key components and misconceptions.

Content marketing plays an ever increasing role in the way people make educated buying decisions.

Samantha Stone is the author of Unleash Possible and the Founder of the Marketing Advisory Network. And as if she didn't have enough on her plate already, along with being a mother of four children, she is starting a podcast!

Samantha loves to learn and is insatiably curious. She is constantly attending events, taking classes, and talking to thought leaders in her industry all in the name of learning more and more. What better way to structure her education and share what she's learning with others than by starting the Unleash Possible Podcast?

You can expect two things in every episode of the show: 1) honest conversations 2) practical application on how to put these principles you learn into action.

Stay tuned for more; it's just getting started!

Samantha Stone is the author of Unleash Possible and the Founder of the Marketing Advisory Network. And as if she didn’t have enough on her plate already, along with being a mother of four children, she is starting a podcast!

Samantha loves to learn and is insatiably curious. She is constantly attending events, taking classes, and talking to thought leaders in her industry all in the name of learning more and more. What better way to structure her education and share what she’s learning with others than by starting the Unleash Possible Podcast?

You can expect two things in every episode of the show: 1) honest conversations 2) practical application on how to put these principles you learn into action.

Stay tuned for more; it’s just getting started!