Unleash Possible

What is it about you that is distinct; that stand out?

How do you incorporate this into your brand?

On this episode Tsufit, Author of Step Into The Spotlight and keynote speaker, singer, songwriter, lawyer, and coach to name a few, speaks with me about the necessity of creating collaborative spaces and a distinct marketing personality.

She says that many people feel there is nothing about them that other find interesting, but every time she interviews someone new there is always something!

Email continues to be an important and strategic form of communication. There are more and more people coming online every day, and these people are going to have emails. The number of emails being sent each year is growing. In this episode, Daniel Incandela, CMO at Return Path, tells us about how email still remains a high performing ROI channel for marketers to use if they will use it in a smart way. Hitting the inbox instead of the spam folder and having success with your email marketing campaign is all about providing value to your potential client.

Delivering quality content is an endless cycle. Content engines must be able to consistently produce actionable and relevant content. Refining and organizing the data into easily consumable presentations is a time intensive and difficult task.

Jessie Coan, VP of marketing at Aberdeen, is an editorial content machine and was integral in helping the company navigate a very interesting and important brand transformation over the past several months.

In this episode we talk with Jessie about the role she played in the transition, how she manages to get everything finished, and some ways she and her team at have shifted their focus within the marketsphere.

When trying to market a product or service that is new, there are unique challenges that must be addressed, including the burden of helping others understand the need for this new approach.

Joe Vacca, CMO and EVP of Strategy Innovation at Revature, heads up a unique model in the marketplace that has prompted tens of thousands of recent IT college graduates to seek training in their system. However, even in a market with great need for the software developers Revature trains, businesses can remain risk averse when it comes to hiring new talent.

In this episode, Joe tells us about some of the issues his team has faced in implementing this new model and how they work through the issues to benefit everyone.

In this episode Samantha talks with Len Herstein, CEO of Managecamp and volunteer Sheriff Deputy, about how he blends his worlds of professional marketing and law enforcement passion work. Even though our worlds can often seem unrelated, our experiences teach us lessons and skills that are integral for our overall success.

Knowledge is not power. Alone, it just is not enough.

Instead it should be said - if knowledge does not come to you, then your company will be powerless.

In this episode Samantha speaks with Sunny Manivanna, VP of Marketing at Guru, about how the last mile of content delivery and knowledge transfer will either make or break your marketing and sales team.

In other words, If knowledge does not come to where your company is, (if enterprise knowledge has to be searched for on the web), then you will not be able to effectively and consistently deliver great experiences for your customers.

If you leave it up to the client, they will just underutilize your product.

Why? Their unexpressed interests keep them from knowing what to do with what you are selling—especially in cloud software.

In this episode Samantha speaks with Brian Gilman, VP of Product Marketing at Vonage, about how to find the differentiation in our project, to really dig deep in these use cases, and discover ways to build strategic stickiness and adoption of the product—not just sales of the product.

It all boils down to storytelling, to asking your client whether they have thought about what the full implementation of your product will do for their unexpressed interests.

There are a lot of different puzzle pieces involved in a go to market strategy.

One of the most important ones is building excitement for your team!

Mike Kaplan is the VP of Marketing at ENGIE Insight and he has spent years helping companies unite around common goals they can be excited about when bringing a new product or service to market. This starts with planning well ahead of time - Mike is already thinking about 2019!

In this episode of Unleash Possible, we sit down with Mike to hear about ENGIE, nurturing relationships and excitement, and learning from failure.

Selling is simple, in concept.

Just understand your buyer, and you should be well on your way.

But how do you really understand what makes potential customers tick? What influencing factors will play into them making financial decisions that happen to include what you offer? How do you determine if your product or service is even the best for this client?

Shane Lennon—the Chief Marketing Officer at Digital CMO—has faced these tough questions before and has come up with some methods for mapping the factors that influence customer decisions.

In this one Samantha chats with Christine Rimer, VP of Product Marketing and Voice of Customer, Survey Monkey to talk about how the customer experience and securing their trust instilled directly relates to product marketing.