Unleash Possible

The global pandemic and the resulting work-from-home model has allowed companies to extend their talent recruitment beyond traditional, often-times, regionalized boundaries, giving companies a bigger opportunity to recruit a more diversified workforce.

Join Samantha and her guest Natalie Gullatt, President and Founder of Black Marketers Association of America (BMAA), as they talk about the goal of her organization which is to bridge the socio-economic disparities African Americans face in the marketing space and to provide resources for companies to tap into the talent pool of black marketers.

The global pandemic stretched largely on-premise HR policies as office employees transitioned to a remote work environment. As companies transition back to a hybrid model, HR will play an instrumental role in adapting once again.

Join Samantha and her guest Kate Ferry, Talent Business Partner with Signant Health, as they discuss the HR lessons learned over the last year, how managers can sustain engagement in a hybrid work model, and what the landscape looks like recruiting new employees and developing the talents of existing employees moving forward.

The key to successful content creation is knowing your audience extremely well. Creating durable content is not about what you want to say, but about what your customers need.

Join Samantha and her guest Shondell Varcianna, Content Strategist, as they discuss the importance of having a clear definition of your target audience, developing content that resonates with that base and continually measuring the effectiveness of your message.

Join Samantha and her guest Mark Schaefer, author of his latest book Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds, as they discuss new ideas to help us build the momentum needed to rise above competitive obstacles in business, in our careers and in our lives.

The pandemic has dramatically changed the way sales organizations operate and function in the marketplace. Traditionally thought of as an in-person, hand-to-hand sport, sales has now shifted to a virtual playing field.

Listen in with Samantha and her guest Jason Rushforth, SVP Americas for SugarCRM, as they discuss the shift in sales strategies caused by the pandemic, how to motivate your team virtually and how to be as flexible as possible with prospects and customers.

While companies focus on many different employee issues, such as diversity, inclusion and equality, one area that needs more attention, especially during these trying times of a pandemic, is the mental health of its employees.

Listen in with Samantha and her guest Lisa McLaughlin, who shares her personal experience with depression and bipolar disorder and how companies can build an environment that is more conscious and empathetic to the mental health of its employees.

Is your idea worthy of a book? Listen in with Samantha and her guest Anne Janzer, author of her latest book, Get the Word Out: Write a Book That Makes a Difference, as they discuss the art of book writing, how to crystallize your ideas, define the audience you want to serve with your message, and how to build confidence in your expertise and authority of the subject matter.

Exciting new research by Mathew Sweezey, Director of Market Strategy at Salesforce, explores the important question of what has changed in customer experience due to the global pandemic.

Listen in as Mathew shares his insights on how purchasing processes have shifted, causing marketers to shift GTM strategies from a broad focus to a much more narrow and deep mapping of our buyers' journey, and to clearly understand that customer experience is the method, and the outcome is the goal.

The pandemic has caused numerous changes within our organizations, as well as significant shifts in the stakeholders we serve. Changes in roles & responsibilities at the customer organizations we serve requires us to reevaluate our relationships and sometimes bring them back to the onboarding stage of their journey.

Join Samantha and her guest Rachel Krug, VP of Growth Operations at Business.com, as they discuss how the global pandemic has shifted business operations internally within our organizations and the importance of reevaluating customer relationships.

Businesses large and small have had to change and adapt their business models due to Covid. You may have found yourself with an all-remote workplace, experienced shifts in consumer expectations, or needed to market products online for the first time. Marketers have had to reprioritize in order to survive.

Join Samantha and her guest Rebecca Grimes, CMO at Ruby.com, as they discuss how a global pandemic has affected not only businesses, but the customers they serve and the importance of building empathy into decision-making.