In this episode I'm chatting to the wonderful Tracy Hooper about how to stand out using your personal image and style.

We share with you all sort of things including

- How to get started when thinking about how to create a signature look.

- How to use the clothes you wear to stand out on and offline.

- The benefits of being able to dress with confidence and become recognisable.

Tracy specialises in helping professional women and business owners curate a style that makes them stand out, look amazing and make an impact both on and offline.

Tracy has been a Personal Stylist for the last 12 years, and has worked with a variety of organisations and designers including Carolina Herrera, Helms Briscoe and the Sun’s Fabulous magazine. She is also a Tutor at the London College of Style.

Download Tracy's Clothe Yourself In Confidence

Find Tracy on LinkedIn, Instagram & Facebook

www.tracyjaynehooper.com

Join the Unleash Your Niche Facebook Community

www.amycaiger.com

Do you find it hard to get reviews or testimonials full stop? You keep asking your clients and you hear nothing back?

Are the testimonials you do have, a bit out of date, they are talking about something you don’t even do anymore - but how can you get some new ones?

Or do you think your testimonials are a bit naff, it’s great you have them, it’s so hard to get them, but you don’t really feel they add anything? They are not really that compelling. You don’t really think they would help convince anyone to work with or buy from you. 

In this episode I share with you how to get testimonials that not only say how great you are but that position yourself as the go-to person.

Join the Unleash Your Niche Facebook Community

amycaiger.com

You don’t want to stay in the same place, you know your business has way more potential, you want to be amplifying your superpowers and what makes you amazing and different to everybody else.

You want to be building the right relationships, You want to become that no brainer choice. But where do you start?

In this episode I go through the 5 steps you need to be getting sorted in your business so that you have a really defined niche. So you will be standing out, people will know you, and you'll be the no brainer choice. 

Click here to find out more about 5 Days To Unleash Your Niche

Join The Unleash Your Niche Facebook Community

amycaiger.com

Do you feel that you’re just saying the same things as everyone else in your content?

Do you feel too corporate, or just a bit too boring, and you know you're not coming across as ‘you’ in your writing? 

Or do you just sit in front of your computer looking at the blank page not knowing where to start and how you can begin to inject a bit more of ‘you’ in your writing? 

In this week’s episode I’m joined by the wonderful, the fabulous Laura Robinson or you may know her as Laura from Worditude.

Laura is a copywriter extraordinaire and she helps small business owners write their online content so they can use their website to attract new customers like ants to ice cream. Sounds great, right!!

She has created masterclasses and featured in numerous places such as Andrew & Pete's Atomic membership, The Membership Guys The Academy and most recently in Carrie Green's Female Entrepreneur Association membership alongside Amy Porterfield and Denise Duffield Thomas!! WOAH!!! (We're not worthy, we're not worthy!!)

So I'm very honoured to have her chatting to us.

In this episode we talk about

- What is a tone of voice?

- Why it is so important to have a tone of voice

- How to get started creating your own tone of voice

- Tips for adding more personality to your writing

Plus much more! 

Click here to grab Laura's Toolkit

Click here to join us over in the Unleash Your Niche Facebook group

More about me amycaiger.com

Lack of time? Or perhaps you know the whole of your website needs the messaging updated, but what shall you do first?

In this episode I do through the top areas of your website you should change first to make the biggest impact.

Come and join me and loads of other solopreneurs in my Facebook Community Unleash Your Niche

Visit my website

Does the thought of writing your About Page fill you with dread so you keep putting it to the bottom of your To-Do list? 

Are you not really sure what you should be writing? Do you need to give your X-factor backstory, but what if you don’t have one? Do you have to go personal, should it be super professional, shall I mention I’ve got kids, what about my qualifications?

In this episode I share with you what your About page should contain so that it connects with your reader.

Join my Facebook Community

www.amycaiger.com

Do you keep thinking, why is that person being picked to talk about that subject when I know more than they do.

Or you find people you know referring someone else to their friends or peers and you are left there thinking - err what about me!!

Or even worse, when you happen to mention something you do, the response you get is ‘Oh I didn’t know you did that!’

In this episode I share with you 3 ways, plus a cheeky bonus, to position yourself as the go-to person.

Join the Facebook community

www.amycaiger.com

Pivoting or Repositioning your business? Whether it is down to the rather strange situation we are now finding ourselves in, or if it is just time for a bit of a pivot or reposition for your business.

In this episode I share with you 3 things you need to keep in mind to make sure your new direction is communicated effectively.

Join the Unleash Your Niche Facebook community https://www.facebook.com/groups/unleashyourniche/

www.amycaiger.com

In this episode I share with you the 3 mistakes I see all the time, and what you can do to avoid them.

amycaiger.com

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