Choosing a niche isn’t enough - you need to step into it, live it, showcase it, be it.

If the thought of living your niche cares you to bits you’re not alone! 

Implementing any kind of change in your business is damn right scary. Repositioning yourself into a new niche comes with additional dose of terror - it’s a pretty visible, bold thing to do.

In this episode I give you my tips to help manage the risk and reduce your fear so you stride (or shuffle if you prefer) into your chosen niche. Are you ready to squash the imposter gremlins like a whac-a-mole arcade game. Can I  hear a yes... ‘Yes’… Louder… ‘YES’! Woohoo lets go! 

Does thinking about niching down cause you to break out in a cold sweat?

You’re continually hearing conflicting opinions on whether you should indeed have a niche!

But the honest truth is that this is becoming a source of worry, and quite frankly confusion over whether you should go down one path, or another, to focus on a certain sector, or another, and it‘s stopping you from actually getting your business out there as you are too worried about where you should be putting your efforts!

In this episode I talk about what the signs are you might want to niche, and what the benefits of having a niche are on your business.

Want to get clear on your niche to make your business stand out, become the go to expert and attract more fantabulous A-list clients? Then this is the podcast for you! 

I'll give you tips on how best to niche. How to make your business stand out from the crowd so you no longer feel beige, samey and blending into the online biz world wallpaper. How to become the expert on your field so you can elevate your business and take it to the next level. 

Every month I'll have a guest expert on with me to go that little bit further into a niche related topic.

If you want to ask me your questions - they why not join me live? I record these episodes over on my Facebook page @amycaigerbiz every Friday 12pm (London time). 

For more info check out my website amycaiger.com