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Peter Smith has been in the jewelry business for four decades. He is the former president of Hearts on Fire, Memoire, and Vibhor. He is the author of several well-known books on selling and hiring, including “Hiring Squirrels: 12 Essential Questions to Uncover Great Retail Sales Talent”, “Sell Something: Principles and Perspectives for Engaged Retail Salespeople”, and “The Sales Minute: 101 Tips for Retail Salespeople”. Peter is a columnist for National Jeweler and The Jewelry Book, where he writes about retail branding, sales, and hiring.
In this episode, Wendi and Peter discuss:
Key Takeaways:
“If you're struggling to hire, it's not about finding people being difficult—it's about lacking a process. You need a structured approach that seeks out candidates with drive, optimism, empathy, and resilience, even if they don't have the experience. Sometimes, the best fit for your business isn't looking for you—you have to go find them.” - Peter Smith
Watch this episode on YouTube: https://youtu.be/bEv5wzBAeYU?si=eL0mfQwMid7jycPV
Connect with Peter Smith:
Website: https://www.theretailsmiths.com/
LinkedIn: https://www.linkedin.com/in/peter-smith-20a77a33/
Connect with Wendi Swanson:
Website: etymongroup.com
LinkedIn: www.linkedin.com/in/wendiswanson
Facebook: https://www.facebook.com/profile.php?id=61557265653368
Email: [email protected]
Recommended Books:
Show notes by Podcastologist: Angelo Paul Tagama
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Ryan Vescio, as a state attorney for 15 years, managed criminal matters ranging from high-profile murders to heart-wrenching child abuse and sex trafficking cases. This daily experience of handling a wide variety of complex cases required him to be a quick study and exposed him to a vast network of attorneys, judges, and experts providing technical and detailed testimony. Intensive on-the-job training equipped Ryan with the ability to effectively navigate the complexities of the court system, while boldly representing his litigation clients on the grounds of what is fair, just, right, and good.
Chuck Whittington has over 30 years of experience as a business leader in the food packaging industry, holding roles in sales, marketing, and national-level leadership. He currently serves as the senior executive leading the Business Transformation Office (BTO) and advises the company’s President and CEO on transformation and integration strategies. In addition to his business career, Chuck served for over 32 years in the U.S. Army, most recently as Deputy Director of the Army National Guard, where he led strategy, policy, and budgeting efforts in partnership with state and territory Adjutants General. He also served as Acting Director of the Army National Guard, working closely with the Chief of Staff of the Army and the Chief of the National Guard Bureau.
In this episode, Wendi, Ryan, and Chuck discuss:
Key Takeaways:
“What reinforces being human, real, and vulnerable is that when you resonate with someone beneath you, they build a connection. And to me, that connection pushes things forward—it drives people to raise extra money for philanthropy or put in two extra hours off the clock because you’re in the same fight, even though you're in different places.”
- Ryan Vescio
“Understand that the crucible that you're going to move through to become a young leader will have the highs and lows. If you surround yourself with good, capable people, if you're honest, if you have integrity, if you're a communicator, and if you can prove yourself to be resilient over time, stick to it.”
- Chuck Whittington
Watch this episode on YouTube: https://youtu.be/85fWUIjbA88?si=h6-nHE-IvqNLyJE_
Connect with Ryan Vescio and Chuck Whittington:
Websites: https://shuffieldlowman.com/ / https://pactivevergreen.com/
LinkedIn: https://www.linkedin.com/in/ryan-james-vescio-11a30740/
https://www.linkedin.com/in/chuck-whittington-688b2256/
Emails: [email protected] / [email protected]
Connect with Wendi Swanson:
Website: etymongroup.com
LinkedIn: www.linkedin.com/in/wendiswanson
Facebook: https://www.facebook.com/profile.php?id=61557265653368
Email: [email protected]
Show notes by Podcastologist: Angelo Paul Tagama
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it
Clinton Bui is a sales and service professional with a passion for strategy to achieve individual and business goals. He is currently a store manager for Rogers Communications in Canada. Throughout his career, he has intentionally and strategically built high-performance teams, committed to customer experience and the achievement of KPIs. The key to Clinton's success has been his commitment to ongoing growth through learning and innovation.
In this episode, Wendi and Clinton discuss:
Key Takeaways:
“Be your genuine self. There are going to be times when customers will walk in, and you might want to tell them this or that, but at the end of the day, they need to know who you are as much as you need to know who they are. So, as long as there’s that authentic trust between both parties and both can succeed together, I think that’s what really matters. It doesn’t really matter what you’re selling or if you’re a manager or not. I think whoever your client may be, you need to have that two-way street of, 'Hey, we can trust each other, and I’ll be your person to do this.”
- Clinton Bui
Watch this episode on YouTube: https://www.youtube.com/watch?v=gEQXGYkwU_A
Connect with Clinton Bui:
LinkedIn: https://www.linkedin.com/in/clintonbui/
Email: [email protected]
Connect with Wendi Swanson:
Website: etymongroup.com
LinkedIn: www.linkedin.com/in/wendiswanson
Facebook: https://www.facebook.com/profile.php?id=61557265653368
Email: [email protected]
Show notes by Podcastologist: Angelo Paul Tagama
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Peter Smith has been in the jewelry business for four decades. He is the former president of Hearts on Fire, Memoire, and Vibhor. He is the author of several well-known books on selling and hiring, including “Hiring Squirrels: 12 Essential Questions to Uncover Great Retail Sales Talent”, “Sell Something: Principles and Perspectives for Engaged Retail Salespeople”, and “The Sales Minute: 101 Tips for Retail Salespeople”. Peter is a columnist for National Jeweler and The Jewelry Book, where he writes about retail branding, sales, and hiring.
In this episode, Wendi and Peter discuss:
Key Takeaways:
“More product knowledge won't move people, but more people knowledge will move more product.” - Peter Smith
Watch this episode on YouTube: https://www.youtube.com/watch?v=J5U3LImH2QU
Connect with Peter Smith:
Website: https://www.theretailsmiths.com/
LinkedIn: https://www.linkedin.com/in/peter-smith-20a77a33/
Peter’s BOOK:
Hiring Squirrels: https://www.amazon.com/Hiring-Squirrels-Essential-Interview-Questions/dp/1500269271
Sell Something: https://www.amazon.com/Sell-Something-Principles-Perspectives-Salespeople/dp/1537628569
The Sales Minute https://www.amazon.com/Sales-Minute-Tips-Retail-Salespeople/dp/1647195756
Connect with Wendi Swanson:
Website: etymongroup.com
LinkedIn: www.linkedin.com/in/wendiswanson
Facebook: https://www.facebook.com/profile.php?id=61557265653368
Email: [email protected]
References:
Show notes by Podcastologist: Angelo Paul Tagama
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Mark Ryski is the Founder and CEO of HeadCount, a pioneering company in store traffic and conversion analytics since 1994. He is the author of two influential books on the subject: When Retail Customers Count, the first written on the topic, and CONVERSION: The Last Great Retail Metric, which has become the industry’s definitive guide. As the leading expert in the field, Mark’s insights have been featured in Forbes, Wall Street Journal, Retail Dive, Chain Store Age, Retail Insider, CBC, and The Globe & Mail. He is also a featured BrainTrust contributor on RetailWire – retailing’s premier online discussion forum. Today, HeadCount operates in 24 countries, helping retailers improve their in-store conversion rates and extract valuable business insights from traffic data. His vision is to enhance retail performance for shareholders, employees, and shoppers, establishing him as one of the most recognized experts in retail traffic.
In this episode, Wendi and Mark discuss:
Key Takeaways:
“We want to create a wonderful, personalized shopping experience and remove all barriers and friction points within the store. What many fail to appreciate is that conversion rates can show you, right down to the hour—literally the hour of the day—when these things are occurring. If you know what time of day and exactly where they're happening, you're in a position to do something about it: improve those friction points, minimize them, and boost conversion rates.”
- Mark Ryski
Connect with Mark Ryski:
Website: https://headcount.com/
LinkedIn: https://www.linkedin.com/in/mark-ryski-8826601/
Email: [email protected]
Mark’s BOOKS: https://www.amazon.com/When-Retail-Customers-Count-Ryski/dp/1420824759
https://www.amazon.com/Conversion-Last-Great-Retail-Metric/dp/1463414226
Connect with Wendi Swanson:
Website: etymongroup.com
LinkedIn: www.linkedin.com/in/wendiswanson
Facebook: https://www.facebook.com/profile.php?id=61557265653368
Email: [email protected]
Show notes by Podcastologist: Angelo Paul Tagama
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Matthew Gould is an executive coach, leadership facilitator, and mediator who has helped grow a company from 250 to over 750 employees, with 85% of leaders promoted from within. With a deep belief that relationships drive results, Matthew guides teams through healthy conflict, leading to stronger bonds and improved outcomes. After 27 years in the telecommunications industry, where he first experienced leadership challenges, he now shares lessons from his journey, shaped by mentors, coaches, and his own successes. A certified co-active coach (CPCC), co-author of "Lead from Your Heart" (2020), and currently pursuing further certifications, Matthew empowers leaders at all levels to embrace their potential.
In this episode Wendi and Matthew discuss:
Key Takeaways:
“What’s led me to this is I’m passionate about people thriving mentally, physically, spiritually, and financially. And I believe, and it’s proven, there’s so much proof out there that when you do it in a humane, relational way, you generate extraordinary results. Actually, extraordinary results. Five-star. And when you do it the other way, you still might get profit. But boy, is that a costly way. That’s a really costly way to do it. The fighting way or the loving way.”
- Matthew Gould
Watch this episode on YouTube: https://www.youtube.com/watch?v=6rJUKynEUbw
Connect with Matthew Gould:
Website: https://www.moreco.ca/
LinkedIn: https://www.linkedin.com/in/matthewgouldmoreco/
Email: [email protected]
Phone: 604.328.8500
More Co Resources: https://www.moreco.ca/resources
Matthew’s BOOK: https://www.amazon.ca/Lead-Your-Heart-Relationship-based-Leadership/dp/1777103606/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1687893058&sr=1-1
Connect with Wendi Swanson:
Website: etymongroup.com
LinkedIn: www.linkedin.com/in/wendiswanson
Facebook: https://www.facebook.com/profile.php?id=61557265653368
Email: [email protected]
Show notes by Podcastologist: Angelo Paul Tagama
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Daniel Mendonca is a results-driven leader focused on enhancing the customer experience journey as Head of Growth at Halight. He specializes in customer education, helping businesses achieve measurable success through retail training programs that improve sell-in, sell-through, and peer-to-peer sales. His work strengthens the connection between consumers and brands, driving growth and long-term relationships.
Guided by core values like collaboration, empowerment, and authenticity, Daniel leads with a practical, people-first mindset. He emphasizes clear communication, teamwork, and sustainable success in all his efforts. Alongside his corporate role, Daniel also coaches’ university soccer, where he applies his leadership principles to help student-athletes grow. His diverse experience informs his approach to leadership, blending practical outcomes with personal development.
In this episode Wendi and Daniel discuss:
Key Takeaways:
“Listen first, talk last. You may not have all the experience or know what you're doing, but you can leverage what you learn from those around you. Move forward with something you're passionate about. I was lucky to relate business to coaching and leadership. Not everyone gets that opportunity. So, try different things, and remember that listening is a huge component.” - Daniel Mendonca
Watch this episode on YouTube: https://www.youtube.com/watch?v=4_iIQRQnL04
Connect with Daniel Mendonca:
Website: https://halight.com/
Company LinkedIn: https://www.linkedin.com/company/halightlms/
Personal LinkedIn: https://www.linkedin.com/in/dmendonca89/
Connect with Wendi Swanson:
Website: etymongroup.com
LinkedIn: www.linkedin.com/in/wendiswanson
Facebook: https://www.facebook.com/profile.php?id=61557265653368
Email: [email protected]
Show notes by Podcastologist: Angelo Paul Tagama
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Kurt Reinhart is an author, consultant, teacher, and mentor, currently serving as the Vice President of Learning & Development for Russell Cellular, one of Verizon’s largest premier authorized dealers with over 700 stores across 43 states. In addition to this role, he leads Create Training & Consulting, LLC, a company he founded 17 years ago, dedicated to personal and leadership development.
With over 30 years of experience in learning, development, and training across North America and Europe, he worked with organizations of all sizes. His expertise spans workshop facilitation, consultation, speeches, curriculum design, and offering insight as a trusted advisor.
At his core, Kurt is a servant leader who embraces a mindset of continuous learning, believing that growth and change are possible for everyone. His passion for encouraging others drives his work, and he lives by the motto: “Do what you love with a passion for growing others, and your reward will follow.”
In this episode Wendi and Kurt discuss:
Key Takeaways:
“Culture, to me, is about how you treat the people around you. It's the environment that you create for them to be who they are and who they are becoming. That's something I'm always doing my very best to live out: I want to be who I am, and I want to be conscious of who I am becoming.”
- Kurt Reinhart
Connect with Kurt Reinhart:
Website: https://russellcellular.com/
LinkedIn: https://www.linkedin.com/in/kurt-reinhart-363202a/
Email: [email protected]
Connect with Wendi Swanson:
Website: etymongroup.com
LinkedIn: www.linkedin.com/in/wendiswanson
Facebook: https://www.facebook.com/profile.php?id=61557265653368
Email: [email protected]
Show notes by Podcastologist: Angelo Paul Tagama
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Bruce Herscovici is an accomplished growth marketer, sales leader, and corporate strategist who excels at building, inspiring, and transforming teams to drive change across organizational, customer, and partner channels. He has a career-long record of success in identifying, evaluating, and executing cutting-edge strategies to sustainably grow sales, turn around businesses, win market share, and reduce costs and inefficiencies, ultimately enhancing margin and profitability. A creative and empathetic leader, Bruce is recognized for his approachable, pragmatic, and motivational approach, which engages teams and drives results.
In this episode, Wendi and Bruce discuss:
Key Takeaways:
“It's all about living up to the expectation you set as an organization. To me, it's about bringing to life that brand experience. Whatever your brand promise is, that is the customer experience you're trying to deliver against.”
- Bruce Herscovici
Connect with Bruce Herscovici:
Website: https://www.mileendretailgroup.com/
LinkedIn: https://www.linkedin.com/in/bherscovici/
Email: [email protected]
Connect with Wendi Swanson:
Website: etymongroup.com
LinkedIn: www.linkedin.com/in/wendiswanson
Facebook: https://www.facebook.com/profile.php?id=61557265653368
Email: [email protected]
Resources:
4 Elements of Execution: https://docs.google.com/drawings/d/16M800vA3v21ZZj0ArDC_s1BsL9L0bViUBy3-YCcNBqc/edit
Show notes by Podcastologist: Angelo Paul Tagama
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Olivier Paiement has extensive experience in market analysis, business strategy, and building long-lasting relationships with clients. After 15 years leading leaders, sales experts, and a learning portfolio, he brings his passion for learning and sales to New Era Learning. With a strong background in sales, consultation, and customer engagement, Olivier has a deep understanding of what it takes to succeed in today's competitive landscape.
David Noiseux is a talented and visionary design creative with a desire to create innovative and impactful learning solutions. After 16 years in the Telecommunication and Public sector as a Facilitator and Creative Lead, he made the decision to offer his learning expertise to all organizations. He uses his creativity and extensive expertise in the learning field to design courses that drive user engagement and compelling experiences for your teams.
In this episode Wendi, Olivier, and David discuss:
Key Takeaways:
“What's important for employees these days is feeling recognized, respected, and that their values align with the company's values. They also want to bring their authentic selves to work and be able to be themselves.”
- David Noiseux
“I think it's important for organizations to survey their employees, find out what they're looking for, and build a strong plan to put that in place.”
-Olivier Paiement
Connect with Olivier Paiement and David Noiseux:
Website: https://www.neweralearning.ca/
Company LinkedIn: https://www.linkedin.com/company/formation-new-era-learning/
Personal LinkedIn: https://www.linkedin.com/in/olivier-paiement-149100a2/
https://www.linkedin.com/in/david-noiseux-7258b24b/
Email: [email protected] , [email protected]
Connect with Wendi Swanson:
Website: etymongroup.com
LinkedIn: www.linkedin.com/in/wendiswanson
Facebook: https://www.facebook.com/profile.php?id=61557265653368
Email: [email protected]
Show notes by Podcastologist: Angelo Paul Tagama
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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