In this engaging episode of the Private Practice Pro podcast, Kelley Stevens chats with Michael Fulwiler, a seasoned marketing expert in the mental health field. They explore the nuances of email marketing for therapists, emphasizing the significance of a well-maintained email list. Michael recounts his journey from the Gottman Institute to Heard, sharing valuable tips on growing an email newsletter, "Therapy Marketer," and the impact of social media trends on marketing strategies. The duo also addresses ethical considerations in email marketing for therapists, highlighting the channel's effectiveness for selling products and services. Michael underscores the importance of building an audience and specializing in a niche for more effective marketing. For more insights and to subscribe to Michael's newsletter.

Guest Bio:

Michael operates at the intersection of marketing and mental health. He is the Director of Brand at Heard, the financial back office for therapists. He's also the founder of Fulwiler Media, a marketing consultancy for mental health companies, and the creator of Therapy Marketer, a popular weekly newsletter for therapists. Previously, he was the Chief Marketing Officer of the Gottman Institute.

https://www.therapymarketer.co/

In this Episode:

• Importance of email marketing for therapists
• Strategies for creating and growing an email list
• Leveraging social media for email list growth
• Changing landscape of social media platforms
• Challenges and opportunities of social media platforms like TikTok and Instagram
• Organic reach and engagement on social media
• Ethical concerns around email marketing for therapists
• Value of email marketing for therapists with other income streams
• Niche marketing and audience targeting for therapists

Highlights:

(00:00) Introduction of Michael

(02:32) Michael's career background

(08:35) Starting the Therapy Marketer newsletter

(14:07) Growing the email list

(20:16) Twitter as a distribution channel

(21:18) Consideration of other social media platforms

(27:12) Ethical considerations and benefits of email newsletters for therapists

(30:59) Niche marketing and audience targeting

(34:21) Considerations for couples in private practice

References:

Gottman Institute → https://www.gottman.com/

Mentaya → https://www.mentaya.com/?referrerid=kelley

Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/

Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/

Free Email Marketing Prompts for Therapists → https://theprivatepracticepro.com/newsletter-prompts-freebie/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com