Diving into the digital networking sphere, Kelley Stevens engages with Patrick Casale, a seasoned group practice owner and private practice coach hailing from Asheville, North Carolina, on the Private Practice Pro podcast. They explore the dynamic role of Facebook in connecting therapists, highlighting the influence of local therapist Facebook groups for forging valuable networks and generating referrals. Patrick imparts his wisdom on becoming a pivotal figure in one's community by initiating such groups when they're absent. The dialogue navigates the nuances between personal and business pages on Facebook, with Patrick leaning towards personal pages for more authentic community engagement. They delve into the art of content creation and the strategic importance of setting clear objectives for social media engagement. Additionally, they shine a spotlight on Patrick's sought-after retreats, which are booked solid years ahead, suggesting listeners secure their spots promptly.

Guest Bio:

Patrick Casale is not only a licensed Mental Health & Addiction Therapist and a group practice owner but also a Private Practice Coach & Strategist for therapists. With experience in both the clinical mental health world and the business world, he has helped hundreds of therapists around the United States leave their agencies behind and create their ideal private practices.

[email protected]

https://www.allthingspractice.com/

In this Episode:

• Discussion about the guests' background and experience
• The importance of Facebook for therapists in promoting their private practices
• The difference between using Facebook and Instagram for marketing
• The usefulness of local therapists' Facebook groups for networking and referrals
• The role of personal and business pages on Facebook
• The time and effort required to create content for Facebook
• The impact of creating content on brand awareness and reaching a wider audience
• The importance of setting clear goals for social media usage
• Repurposing content across different social media platforms

Highlights:

(00:00) - Introduction to the podcast and sponsorship by Simple Practice.

(01:04) - Patrick Casale introduces himself and discusses his retreats, including their popularity and future availability.

(04:16) - Patrick discusses the value of local therapist Facebook groups for building community and networking.

(09:31) - Patrick explains the differences between personal and business Facebook pages and their relevance for therapists.

(11:40) - Patrick discusses the time and effort required to create content for Facebook and the impact of content creation on business goals.

(18:17) - Patrick and Kelly discuss Facebook friend requests, personal boundaries, and best practices for engaging in Facebook groups.

(20:16) - The episode concludes with a promotion for Kelly's private practice roadmap course and a final discussion on best practices for Facebook groups.

(22:02) - Discussion about marketing focused on building relationships, not just promoting one's own products.

(30:38) - Advice on the essential steps for therapists starting a private practice on Facebook, including profile presentation and purposeful engagement.

References:

Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/

Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com