In this insightful episode ofUnleashing Video Marketing for Businesses, host Frank Battiston sits down with Amy Zwagerman, founder of The Launch Box and fractional CMO. Amy shares her journey from working in corporate marketing with Fortune 500 companies to helping startups and small businesses find their voice. She dives deep into the importance of brand authenticity, the power of purposeful storytelling, and how small businesses can evolve their video strategies to make meaningful connections.

Listeners will learn:

Brand Storytelling: How to align brand stories with core values and customer needs;

Authenticity in Marketing: Why following marketing trends without authenticity can hurt your brand;

Hiring a Production Company: When to hire professionals versus using DIY solutions;

Shifting Mindsets: Practical steps for evolving from a business owner’s mindset to thinking like a marketer;

Campaign Planning: Key factors for engaging your audience with purpose-driven video content;

Building Customer Connections: Strategies for fostering engagement and building trust through video.

Find Amy online:
🌐 Website:thelaunchboxus.com
🔗 Links:linkinbio.thelaunchboxus.com
📸 Instagram:@thelaunchboxus

Join us in this enlightening episode of "Unleashing Video Marketing for Businesses," as we sit down with marketing mavens, Melissa Gutierrez and Santiago Valencia. With a combined expertise that spans over a decade, Melissa and Santiago dive deep into the nuanced world of video marketing. This episode is a treasure trove for business owners and marketers alike, exploring the dynamic interplay between paid and organic strategies to skyrocket brand visibility and engagement.

Discover from Melissa, a seasoned producer and marketer, the secrets behind leveraging creative video content to captivate and convert audiences. Santiago, on the other hand, shares his in-depth knowledge on creating community ties and enhancing reach through meticulously targeted paid campaigns. Whether you're looking to refine your video marketing approach or seeking new ways to engage with your audience, this episode is packed with actionable insights that bridge the gap between traditional and digital marketing realms.

Tune in to learn how to make the algorithm work for you, craft content that resonates with your audience, and ultimately, drive your brand’s growth through the powerful medium of video.

Join us in this insightful episode as Akelia, a seasoned digital marketing expert, dives deep into the world of Facebook, Instagram, and LinkedIn ads. Learn about the power of funnels and how to effectively use video marketing to transform your outreach. Akelia shares her journey from social media management to coaching, offering actionable tips for both B2B and B2C strategies. Whether you're a budding marketer or a seasoned entrepreneur, this discussion will equip you with the tools to enhance your digital marketing tactics and drive your business forward. Don't miss out on learning how to leverage video content across different platforms to captivate your audience and amplify your marketing results.

Unleash the power of video marketing in today's digital landscape with our upcoming trailer episode. Discover how brands harness the potential of video content to captivate and engage audiences across multiple platforms including social media, websites, and email campaigns. Learn about compelling storytelling techniques, product showcases, and service explanations that enhance brand visibility and audience engagement. Witness how visually appealing and easily digestible video content can boost conversion rates and improve SEO rankings. Stay ahead in the era of rising video content consumption with our insightful video marketing strategies.

In this electrifying episode ofUnleashing Video Marketing for Businesses, host Frank Battiston (@frank.battiston) welcomes a special guest, Billy Sanez (@billysanez), the dynamic Director of Global Marketing at SpotSee. Dive into an insightful conversation that bridges years of camaraderie and unravels the secrets behind effectively utilizing video in your marketing strategy. Whether you're navigating the complexities of marketing for the first time or looking to inject new life into your campaigns, Billy brings a treasure trove of wisdom, from his humble beginnings in a family flower shop to leading global marketing initiatives.

Discover the misconceptions that hold businesses back from embracing video, learn actionable tips for leveraging video on a shoestring budget, and understand the critical importance of storytelling to connect with your audience authentically. Billy's journey through diverse marketing landscapes offers unique perspectives that are sure to inspire and equip you with the tools needed for success.

Don't miss out on this masterclass episode that will transform your approach to video marketing and help you carve out your niche in the digital world. For more enlightening episodes and expert insights, make sure to followUnleashing Video Marketing for Businesses. Stay connected with us and join our growing community of marketers and entrepreneurs by following Frank on social media at @frank.battiston and @powertaleproductions

Subscribe and Follow: Don't forget to subscribe to our podcast on your favorite platform and follow @frank.battiston and @powertaleproductions for the latest updates, tips, and behind-the-scenes looks into our show and upcoming episodes. Your journey to mastering video marketing starts here!

Video Marketing, Small Business, Storytelling, Digital Marketing Strategies, Entrepreneurship

The episode dives at Frank Battiston's journey from a passionate filmmaker who was inspired by the emotional depth of American cinema to a video marketing pioneer. It delves into his perspectives on the transforming impact of video content in business, emphasizing emotive storytelling, efficiency, and strategic marketing to attract consumers. Frank discusses his experience making effective, result-driven videos, as well as the value of educational content in building trust and authority. His story demonstrates the evolution of marketing through the lens of personal development and innovation.

Don't forget to subscribe to our podcast on your favorite platform for the latest updates, tips, and behind-the-scenes looks into our show and upcoming episodes. Your journey to mastering video marketing starts here!

Also follow us at: @frank.battiston @powertaleproductions @dany7011

Video Marketing, Small Business, Storytelling, Digital Marketing Strategies, Entrepreneurship