Zuzy Martin shares her expertise in creating videos that captivate and inspire audiences. Learn her approach to storytelling, tips on engaging content, and strategies to elevate your brand’s storytelling through high-quality videos.

Listeners will learn:

• How to craft captivating narratives for video
• Methods for creating deeply engaging video content
• Techniques to elevate brand storytelling and audience connection

Links:

• LinkedIn: https://www.linkedin.com/in/zuzelin/

Join Amer Tadayon, founder of LuciHub, as he uncovers how AI-driven video technologies can streamline content creation, optimize workflows, and enhance your marketing impact. Get actionable insights into leveraging AI to stay ahead in the evolving digital landscape.

Listeners will learn:

• How AI is revolutionizing video marketing and production
• Tools and techniques for integrating AI into your video workflows
• Ways to optimize and scale content creation using automation

Links:

• Website: http://www.lucihub.com
• Instagram: https://www.instagram.com/lucihub.ai/
• LuciHub LinkedIn: https://www.linkedin.com/company/lucihub/posts/?feedView=all
• Amer Tadayon’s LinkedIn: https://www.linkedin.com/in/amertadayon/

Mike Vannelli, founder of Envy Creative, explores the importance of emotional intelligence in video marketing. Discover how tapping into viewer emotions can significantly enhance your content’s impact and drive measurable results.

Listeners will learn:

• The importance of emotional intelligence in video content
• Practical techniques to evoke viewer emotions effectively
• Strategies to measure the emotional impact and success of videos

Links:

• LinkedIn: https://www.linkedin.com/in/mikevannelli/
• Website: https://thinkenvy.com/
• Instagram: https://www.instagram.com/thinkenvy/

Concerts promoter and entrepreneur Benjamin Shrader discusses the art of authentic video content and how to harness the power of storytelling to build genuine connections. Learn techniques for infusing personality into your brand’s videos, fostering community, and creating memorable content.

Listeners will learn:

• Techniques for authentic storytelling through video
• Strategies to build and nurture community with video content
• Methods to infuse personality effectively into brand videos

Links:

• Instagram: https://www.instagram.com/benjamin_shrader/?hl=en
• LinkedIn: https://www.linkedin.com/in/benjamin-shrader-a852a0152/
• Website: https://theshradernation.com/

Justin Vajko, video marketing expert and founder of Dialog, reveals how to effectively leverage LinkedIn videos to generate consistent leads. Discover practical tips for crafting engaging video content and Justin’s proven strategies for maximizing LinkedIn's unique potential.

Listeners will learn:

• Effective video marketing tactics specific to LinkedIn
• Tips for creating engaging videos that drive lead generation
• Justin’s proven methods for converting LinkedIn connections into clients

Links:

• LinkedIn: http://www.linkedin.com/justinvajko
• Free LinkedIn Video Course: http://www.dialogwith.us/intro
• Dialog Video Examples & Pricing: http://www.dialogwith.us

Dive into video marketing insights with Robert Weiss, president of MultiVision Digital. Robert breaks down the real costs of corporate video production, explains batch video production strategies for manufacturing and industrial sectors, and shares tips for optimizing your video's ROI.

Listeners will learn:

• Understanding the real costs behind corporate video production
• Strategies for batch producing videos effectively
• Techniques to maximize return on investment from video content

Links:

• MultiVision Digital: https://multivisiondigital.com/ and https://multivisioncreative.com
• Facebook Page: https://www.facebook.com/NYCOnlineVideoProduction?mibextid=wwXIfr
• LinkedIn: https://www.linkedin.com/in/robertweissnyc
• Business Video Content Marketing: https://multivisiondigital.com/business-video-content-marketing/
• Industrial Batch Video Production: https://videoformanufacturing.com/industrial-video-production-batch-producing/?utm_source=snippet&utm_medium=email&utm_campaign=Batch
• Corporate Video Costs Explained: https://multivisiondigital.com/how-much-does-a-corporate-video-production-cost/
• Video Marketing & Production Tips: https://multivisiondigital.com/business-video-marketing-production/

In this episode ofUnleashing Video Marketing for Businesses, Frank Battiston sits down with Maxwell Nee, co-founder of ScoreApp and a business strategist, to explore how quiz funnels and scorecard marketing can transform business growth. Maxwell shares his journey from corporate banking to entrepreneurship and offers practical advice on using interactive scorecards to convert video viewers into qualified leads.

He emphasizes the importance of consistency, authenticity, and working with professionals to succeed in video marketing. Discover how data-driven decisions and innovative strategies can reduce risk and maximize ROI for small businesses and large enterprises alike.

Listeners Will Learn:

• Quiz Funnels and Scorecards: How they attract and convert leads effectively;
• Turning Views into Leads: Leveraging scorecards to collect data from video and podcast audiences;
• Video Marketing Success: The value of consistency, authenticity, and execution in building trust;
• Data-Driven Marketing: How analyzing results helps businesses adapt and grow;
• When to Hire Professionals: Knowing when to DIY or engage experts for effective marketing;
• Risk Reduction in Marketing: How to launch products with minimal risk using strategic distribution channels.

Find Maxwell Online:

📄LinkedIn:Maxwell Nee
🌐Website:ScoreApp
📧Email: [email protected]

In this episode ofUnleashing Video Marketing for Businesses, Frank Battiston chats with Phil Masiello, founder of Crunch Growth and a seasoned entrepreneur. From starting in the food business to building multiple successful brands, Phil shares his unique insights into marketing strategies that work, particularly for connected TV (OTT) ads.

Phil explains how businesses can tap into OTT channels to increase engagement, why humor and entertainment outperform traditional messaging, and how data-driven strategies can ensure ad dollars are well spent. Whether you’re a small business or a growing brand, Phil offers practical advice on navigating the world of connected TV and digital ads.

Listeners Will Learn:

• OTT & Connected TV Ads: What they are and how businesses can leverage them effectively.
• Targeting the Right Audience: The importance of knowing your audience to tailor video ads.
• Humor in Ads: How entertainment and humor improve engagement and performance.
• A/B Testing: Why testing creative content before big ad spends is essential.
• OTT vs. Traditional TV: Why traditional TV ads are losing relevance and how OTT offers better ROI.
• Effective Partnerships: How Phil's consultative approach helps clients succeed.

Find Phil Online:

🌐Websites:Crunch Growth |Phil Masiello
📄LinkedIn (Phil):Phil Masiello
📧Email: [email protected] |[email protected]

In this special solo episode of Unleashing Video Marketing for Businesses, Frank Battiston, founder of PowerTale Productions, shares key lessons learned from years of working with clients on video projects. Frank dives into the six most common pitfalls businesses encounter when working with video production companies and offers actionable strategies to avoid them. Whether you’re planning a corporate video, a product commercial, or a promotional campaign, this episode will provide you with practical tips to ensure smooth collaboration, effective communication, and successful outcomes.

Listeners Will Learn:

Find Frank Online:

🌐 Website: PowerTale Productions
🔗 LinkedIn: Frank Battiston
📸 Instagram: @powertaleproductions
📘 Facebook: PowerTale Productions

In this episode ofUnleashing Video Marketing for Businesses, Frank Battiston sits down with Wayne Mullins, the founder of Ugly Mug Marketing. Wayne shares his journey from Alexandria, Louisiana, to building a globally recognized agency, working with Fortune 100 companies and bestselling authors. He dives deep into the importance of building high-performance teams, authentic communication, and strategic marketing that generates real results.

Wayne emphasizes how authenticity is key in the evolving video marketing landscape and discusses how businesses can align video strategies with purpose and audience needs. He also unpacks the essential role of trust, explicit communication, and leadership alignment in creating a thriving team culture.

Listeners Will Learn:

• Why focusing on results, not aesthetics, drives success.
• How to build a high-performance culture by balancing autonomy with clear alignment.
• Key steps for turning strangers into customers and customers into brand evangelists using video.
• The power of trust, explicit messaging, and consistency in team performance.
• How to create engaging video content for social media without losing authenticity.
• Examples like "The Jobinator" and a Justin Bieber campaign that brought incredible ROI.

Find Wayne Online:

🔗LinkedIn (Wayne):Wayne Mullins
🔗LinkedIn (Ugly Mug Marketing):Ugly Mug Marketing
📸Instagram (Wayne):@fireyourself
📸Instagram (Ugly Mug Marketing):@uglymugmarketing
📘Facebook:Ugly Mug Marketing