Unlock Growth: Marketing-Sales-AI & Mindset Hacks zum Umsetzen

By Hendrik Lennarz & Bastian WillersBusiness Marketing

Unlock Growth: Marketing-Sales-AI & Mindset Hacks zum Umsetzen episodes

June 15, 2020 #96 2/2 „Growth Hack your SaaS-Business“ with Gia Laudi
Subscription businesses - also referred to as SaaS - are very different from traditional business models. They deliver value over time - and who's better equipped for that than marketers? Gia Laudi loves SaaS and growth and will provide you with many gold nuggets for instant execution in this conversation.
At the Growth Europe Summit Gia will talk about "Customer-Led Growth".. Don't miss it.
Save your FREE ticket for the Growth Europe Summit 2020:
https://www.growtheurope.com/
Join our FREE Growth Hacking Masterclass - Tickets are limited:
https://www.eventbrite.com/e/growth-hacking-masterclass-english-registration-104767897602 (ENGLISH)
https://www.eventbrite.com/e/growth-hacking-masterclass-tickets-103916990516 (GERMAN)
More about Gia Laudi:
https://www.forgetthefunnel.com/
https://www.linkedin.com/in/georgianalaudi/
27 min
June 15, 2020 #95 1/2 „Growth Hack your SaaS-Business“ with Gia Laudi
Subscription businesses - also referred to as SaaS - are very different from traditional business models. They deliver value over time - and who's better equipped for that than marketers? Gia Laudi loves SaaS and growth and will provide you with many gold nuggets for instant execution in this conversation.
At the Growth Europe Summit Gia will talk about "Customer-Led Growth".. Don't miss it.
Save your FREE ticket for the Growth Europe Summit 2020:
https://www.growtheurope.com/
Join our FREE Growth Hacking Masterclass - Tickets are limited:
https://www.eventbrite.com/e/growth-hacking-masterclass-english-registration-104767897602 (ENGLISH)
https://www.eventbrite.com/e/growth-hacking-masterclass-tickets-103916990516 (GERMAN)
More about Gia Laudi:
https://www.forgetthefunnel.com/
https://www.linkedin.com/in/georgianalaudi/
24 min
June 12, 2020 #94 "How startups grow in the US" with Kevin Indig - VP SEO/CONTENT @G2
Kevin Indig lives in Palo Alto and acts as VP SEO & CONTENT @G2 and as Startup mentor @GermanAccelerator. We had a great talk about Growth organizations and teams, how to set goals and the difference between the German and the US startup scene... So much stuff. At the Growth Europe Summit Kevin will talk about Google's transformation from a search engine to a answering machine... Don´t miss it.
Save your free ticket for the Growth Europe Summit 2020:
https://growtheurope.com/
Join our FREE Growth Hacking Masterclass - Tickets are limited:
https://www.eventbrite.com/e/growth-hacking-masterclass-english-registration-104767897602 (ENGLISH)
https://www.eventbrite.com/e/growth-hacking-masterclass-tickets-103916990516 (GERMAN)
More about Kevin
Linkedin
https://www.kevin-indig.com/
38 min
June 08, 2020 #93 "Validating your Business Ideas at Scale" with Ben Sufiani, founder of Pirate Skills
Testing ideas is a core idea of Growth Hacking. Ben Sufiani has tested more than 150 ideas in a 2 year project, and he has developed a clear framework of how to identify winning ideas. That's how you test AT SCALE!
Join our FREE Growth Hacking Masterclass - Tickets are limited:
https://www.eventbrite.com/e/growth-hacking-masterclass-english-registration-104767897602 (ENGLISH)
https://www.eventbrite.com/e/growth-hacking-masterclass-tickets-103916990516 (GERMAN)
Join the Growth Europe Summit 2020:
https://growtheurope.com/
More about ben:
https://pirateskills.com/
https://www.linkedin.com/in/bensufiani/
19 min
June 03, 2020 #92 "Why Happy Customers are the Ultimate Growth Hack" with Els Aerts
Els Aerts - the next Top speaker of our Growth Europe Summit, loves to make people happy. Specifically, your customers. Retention and growth go hand in hand, and too many companies forget about their existing customer base. But there is so much growth- gold in your sales demos, support tickets, and lost deals. So, let's go get it together!
Join our FREE Growth Hacking Masterclass - Tickets are limited:
https://www.eventbrite.com/e/growth-hacking-masterclass-english-registration-104767897602 (ENGLISH)
https://www.eventbrite.com/e/growth-hacking-masterclass-tickets-103916990516 (GERMAN)
Join the Growth Europe Summit 2020:
https://growtheurope.com/
More about Els:
https://www.linkedin.com/in/elsaertswebusability/
https://www.agconsult.com/en/
29 min
June 02, 2020 #91 "You can't measure emotions in numbers" with Liraz Margalit
We love surveys, don't we? If we want to inform decisions, we often need to understand the desires and emotions behind that decision. In this episode, Liraz Margalit will give you deeper insights into the science behind understanding your customers.

Join our FREE Growth Hacking Masterclass - Tickets are limited:
https://www.eventbrite.com/e/growth-hacking-masterclass-english-registration-104767897602 (ENGLISH)
https://www.eventbrite.com/e/growth-hacking-masterclass-tickets-103916990516 (GERMAN)
More about Liraz:
https://www.linkedin.com/in/liraz-margalit-phd-179448a/
33 min
May 27, 2020 #90 „Have fun with your website“ with Karl Gillis
Most of our podcast subscribers that give us feedback tell us, that they love the combination of great hacks and fun. Most of my interview guests tell me afterwards, that they had a lot of fun during our interview. That makes my team and myself very proud. But today, with our Top speaker of the Growth Europe Summit 2020, Karl Gillis we all had a fun explosion...Enjoy this perfect combination of hacks for your business and fun, fun, fun....
Join our FREE Growth Hacking Masterclass - Tickets are limited:
https://www.eventbrite.com/e/growth-hacking-masterclass-english-registration-104767897602 (ENGLISH)
https://www.eventbrite.com/e/growth-hacking-masterclass-tickets-103916990516 (GERMAN)
More about Karl:
https://www.linkedin.com/in/webusability
https://www.agconsult.com/en/

Books:
https://amzn.to/2XBS1NE
38 min
May 25, 2020 #89 Teil 2/2 "Was hat Marmelade mit Verkaufspsychologie zu tun?" mit Matthias Niggehoff
Verkaufen ist Psychologie. Das ist jetzt eher eine Plattitüde, hat aber durchaus Hand und Fuß, wenn du mit Matthias Niggehoff sprichst. Der berät seit 8 Jahren Unternehmen als gelernter Psychologe (und Informatiker) dazu, wie sie ihre Marketingaktivitäten psychologisch optimieren können - Growth Hacking pur. Wenn du Tipps für eCommerce, Landingpages, Social Media Marketing und andere psychologische Hacks suchst, ist das die richtige Episode für Dich!
►Sicher Dir dein FREE Ticket für den Growth Europe (ONLINE) Summit 2020: https://www.growtheurope.com/
►Und Deinen Platz für unsere nächste kostenlose Growth Hacking Masterclass (DEUTSCH & ENGLISH) FREE Growth Hacking Masterclass https://www.hendriklennarz.com/trainingsformate/masterclass/
Mehr über Matthias Niggehoff findest Du hier:
https://onlineverkaufspsychologie.de/
https://www.linkedin.com/in/matthias-niggehoff-8a40b166/
https://www.youtube.com/channel/UCklyYKmjs7cQfBKmUqoZmhg
23 min
May 25, 2020 #88 Teil 1/2 "Was hat Marmelade mit Verkaufspsychologie zu tun?" mit Matthias Niggehoff
Verkaufen ist Psychologie. Das ist jetzt eher eine Plattitüde, hat aber durchaus Hand und Fuß, wenn du mit Matthias Niggehoff sprichst. Der berät seit 8 Jahren Unternehmen als gelernter Psychologe (und Informatiker) dazu, wie sie ihre Marketingaktivitäten psychologisch optimieren können - Growth Hacking pur. Wenn du Tipps für eCommerce, Landingpages, Social Media Marketing und andere psychologische Hacks suchst, ist das die richtige Episode für Dich!
►Sicher Dir dein FREE Ticket für den Growth Europe (ONLINE) Summit 2020: https://www.growtheurope.com/
►Und Deinen Platz für unsere nächste kostenlose Growth Hacking Masterclass (DEUTSCH & ENGLISH) FREE Growth Hacking Masterclass https://www.hendriklennarz.com/trainingsformate/masterclass/

Mehr über Matthias Niggehoff findest Du hier:
https://onlineverkaufspsychologie.de/
https://www.linkedin.com/in/matthias-niggehoff-8a40b166/
https://www.youtube.com/channel/UCklyYKmjs7cQfBKmUqoZmhg

25 min
May 21, 2020 #87 "US Major League Soccer: Experiential Marketing, and what else we can learn " with Christian Lau, CTO Los Angeles FC
The Los Angeles Football Club is reinventing how we consume football. In Europe, we often don't pay attention what's happening to the North American football league - yet they're innovating with an enormous pace. Christian Lau, CTO at the Los Angeles Football Club, gave me an introduction into experiential marketing and what the LFC is doing to keep their fans engaged even outside the stadium.
More about Christian:
https://www.linkedin.com/in/christianlau/
►Save your FREE ticket for the Growth Europe (ONLINE) Summit 2020: https://www.growtheurope.com/
►Get your FREE guest access to the Growth Hacking Masterclass (GERMAN & ENGLISH) Register for FREE Masterclass https://www.eventbrite.com/e/growth-hacking-masterclass-english-tickets-104767895596
23 min