Channel Journeys Podcast

Unlock the Power of AI for Partner Success with Jessica Baker


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If you’ve been listening to the series of Channel Journeys podcasts recorded at ChannelCon, you’ll know that there was a lot of conversation around AI.  One of the most important and valuable discussions for partners and partner managers was around leveraging AI for partner success.

At the forefront of innovation around this topic stands Jessica Baker, the Chief Innovation Officer at AchieveUnite. I had the great pleasure of sitting down with Jessica and learning all about the work she is doing to learn as much as she can about AI and it’s ability to increase productivity and profitability in the partnering world.

This episode explores her unique perspective on leveraging AI to drive partner success and business innovation. Jessica’s role as an innovator involves applying existing technologies in novel ways to enhance business processes.

Highlighting her participation at Channel Con, Jessica shares how AI is reshaping how businesses operate, interact, and innovate. You’re going to hear about the transformative potential of generative AI, its integration into workflows, and the crucial role of prompt engineering.

Jessica’s perspective offers invaluable insights for business executives and partnership leaders eager to harness AI’s potential to enhance operational efficiency and strengthen partnerships.

KEY TAKEAWAYS

Here are 5 lessons learned from Jessica Baker on enhancing partner success through AI:

  1. Understanding the Role of an Innovator: Jessica describes her role as Chief Innovation Officer as one that intertwines with the art of innovation rather than invention. She emphasizes taking existing technologies, like generative AI, and finding new applications that enhance business value. This involves seeing beyond the current capabilities of AI and envisioning transformative business processes.
  2. Importance of Prompt Engineering: A key skill highlighted by Jessica is prompt engineering, which is essential for extracting meaningful, context-driven responses from AI systems. She has designed a certification program that trains individuals to effectively utilize AI in business contexts, underscoring the importance of teaching this skill to empower partners and facilitate AI adoption.
  3. Integrating AI into Workflows: Jessica points out that the real advantage of AI comes when it is embedded into existing workflows, turning repetitive tasks into automated processes. By doing so, organizations can achieve higher efficiency and intelligence in their operations, from training to marketing, thereby freeing up time and resources for more strategic activities.
  4. Trust and Human Element in AI Deployment: Trust is fundamental when integrating AI into business processes. Jessica highlights the necessity of building trust among internal teams and partners to ease transitions and offset apprehensions about AI replacing human roles. This approach ensures a smoother adoption process and maximizes the technology’s benefits.
  5. Strategic Partner Empowerment: By focusing on empowering partners rather than just enabling them, Jessica advocates for providing partners with tools and skills to transform their business practices. This empowerment goes beyond transactional relationships, fostering deeper trust and collaboration, ultimately leading to more resilient and innovative partnerships.

    LINKS & RESOURCES
      • Connect with Jessica on LinkedIn
      • Listen to the Secrets to Scaling AI Responsibly & Profitably with Noelle Russell
      • Learn How to Build the Ultimate Partner Success Program with Jason Beal
      •  

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