Hi friends! In this episode of Simply Hooked: A Crochet Podcast, I’m diving into a concept that has completely transformed my life and business—ikigai. This Japanese idea, which means “a reason for being,” helps you find the sweet spot where your passions, skills, purpose, and the world’s needs all intersect.

I’ll share the history of ikigai, how it’s tied to joy and longevity, and how it helped me align my crochet business with deeper purpose. Plus, I’ll walk you through a simple ikigai exercise you can use to:
✨ Discover your unique purpose and creative gifts

✨ Brainstorm crochet business ideas and income streams that light you up

✨ Design a handmade business and lifestyle that feels deeply meaningful

Whether you’re a crochet enthusiast, a handmade business owner, or simply searching for direction in your creative journey, this episode will inspire you to use ikigai to align your crochet business and life with purpose—and craft a life that excites you.

For a deeper dive into growing your handmade business, check out my new book, ⁠⁠⁠⁠Hooked on Growth⁠⁠⁠⁠, which goes into much more detail on scaling!

RESOURCES & LINKS

🧶⁠⁠⁠⁠⁠⁠⁠⁠Enjoy a FREE donkey pattern!⁠

🔆⁠⁠⁠More About My Learn to Crochet Course⁠⁠⁠

📺⁠⁠My YouTube Channel⁠⁠

🔆⁠Simply Hooked on Facebook⁠

🔆⁠Simply Hooked on Instagram⁠

🧶⁠⁠Simply Hooked Crochet Patterns⁠⁠