Show notes

→ Every piece of content which refers to your music and is generated by other users 

→ Utilise Spotify Clips to motivate your fans to generate content around your music

→ Example of Beyonce - sharing videos of fans in creative ways

→ Bring back to life old songs through dance challenges on Tiktok, reaction videos, etc.

→ Example for UGC motivation with Spins page: Sam Scherdel upcoming show

* Create your Spins page - https://bit.ly/3IF4nN9

* Special Discount for Spins CCMSPIN30

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Today we bring you the third instalment of The Creative Catalogue Marketing Podcast!

We hope you enjoy - here are the show notes:

→ Use your past, or present works in progress, and raw materials, in order to reflect on your previous releases

→ Types of works in progress can be: 

* Old demos; 

* Videos from rehearsals; 

* Notes & Lyrics; 

* Acoustic drafts of the track;

* “Side 2” in albums

→ References for example

Metallica’s ‘Some Kind Of Monster’ Documentary

The Beatles demos 

→ Integrate Works In Progress (WIP) in your content strategy: 

* Create playlists from your previous albums that can build up towards your upcoming release

* Covers, Remixes for old tracks 

* Share events, such as: “On this day… I started working on my album XX”... “I went into the studio for the first time …”

→ Work In Progress Spins pages for example: Nerina Pallot & Remix 

* Create your Spins page - https://bit.ly/3IF4nN9

* Special Discount for Spins CCMSPIN30

→ Special offer for our podcast listeners! 

We are providing you a 20% discount for MYS campaigns, here is the link!

Submit tracks from your back-catalogue, and get a chance to win a special Spins Sponsored Campaign (including on socials) Xx

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Today we bring you the second instalment of Creative Catalogue Marketing w/ MySphera

CCM #2 show notes:

→ Seasonal can be:

* Holidays; “Annual Days” - for example: Valentines Day; Special themed days (such as Piano day, etc..)

* Event-related days - For example the Superball, Olympic games, Eurovision, etc…

* Music Festivals season / Black Friday

→ Actions to take: 

* Seasonal playlists (e.g summer playlists, etc)

* Look at the calendar, or look on special days - and find connection to your music

* Playlists, Mixes, Song Covers, Create Spins pages, etc…

→ Seasonal Spins Pages for example: Piano day & Synth day 

* Create your Spins page - https://bit.ly/3IF4nN9

* Special Discount for Spins CCMSPIN30

* On June 21st is “World Music Day!” - Get a chance to win a special Spins Sponsored campaign (including on socials) for World Music Day, that’s all about your music! To enter, share the podcast Xx

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Throughout this podcast we will go through some strategies and techniques to help you shine light on your back-catalogue.

Highlights

→ Old music is always new music to someone who’s acquainted with it for the first time 

→ Kate Bush’s “Running Up That Hill” got a second life when being re-introduced on Stranger things, and picked up on TikTok!

→ Keep being creative about introducing your entire catalog

→ Look on your new releases as part of your entire curation process

→ Your Superfans are the ones to be found in your back catalog, they are the ones who’re walking a mile with you

→ Catalog Marketing is Storytelling - which is focused on the long term brand building

* Relevant Links: 

* A third of Spotify’s weekly Top Songs are now catalogue tracks — Music Ally

* 7 Predictions for the Music Industry in 2023 — Okayplayer.com

* “Catalog’s share of the consumption pie rose to 72.2% from 69.8% in 2021 while current music’s share fell from 30.2% to 27.8% over the same time period. Catalog total album consumption shot up 12.9% to 703.9 million while current total album consumption was up fractionally to 270.9 million.” — InsideRadio.com

* Spins Page examples: 

* Musical Journey 

* Utilize catalogue exposure towards a new release

* Create your Spins page - https://bit.ly/3IF4nN9

* Special Discount for Spins CCMSPIN30

* Join the Songcards Beta Program - https://beta.songcards.io/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Have you given Spins a Spin? Let us know in the comments!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

We discuss distribution, publishing, promotion, DIY video, and much more.

Let me know what you think.

Follow Tomas George on his Website and YouTube Channel.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Christopher and Netta discuss all things music promotion. Give Spins a spin: https://www.mysphera.co/spins

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Get the PDF

Learn more about RAVEN

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Tomas George asks Christopher his tops tips for distributing music

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

We discuss the business of mixing and mastering with special guest Ian Thomas of Soundtopia Studios

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com