UNLOCKED: Grow Your Business with Video

In this episode we sit down with Heather Bonneson, a Senior Producer with the creative marketing agency Broadhead. Heather shares her background in the creative world, gives insight into the role of a producer when creating commercial video content, and explains what she has been able to learn from working with large and small clients who want to create amazing marketing content. For more info about Broadhead, check out Broadheadco.com

Andrew Vick is an award winning photographer who has spent a nearly 2 decade career traveling the world helping people bring their story to life using imagery. In this episode, Andrew shares his knowledge on the changing industry trends in photo and video marketing, the power of capturing perspective to tell a story, finding inspiration in all things, and so much more.

Blue Key Media's Post Production Manager, Jared Myers, is on the show this week to offer his knowledge on the technical side of post production. Dan and Jared discuss the process the edit will go through internally and with the client, how to collaborate effectively with your video team, being direct with your feedback, and the behind the scenes parts of video that would surprise people!

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In this episode, Dan and Sophia from Blue Key Media have a conversation about the common pitfalls or issues that can occur during video creation. While many of these pitfalls start in a very sensible place, they can overwhelm a project and cause the process to become challenging, deadlines to be missed, or sometimes create a video that falls flat of your company goals. From deciding on a tone to knowing where the video will be distributed, this conversation aims to help you feel prepared to get the most out of your video creation process. 

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Pre-Production is one of the most important aspects of creating video. In this episode, Blue Key Media's Creative Producer Sophia Reed (formerly with The CW and WCCO) breaks down what pre-production is, how you can collaborate with your video team to get the most out of it, and what you should accomplish during pre-production to ensure the rest of the project runs as smoothly as possible. 

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In this episode, Dan and Tory talk about the different ways to create and present more engaging internal company content. These are videos such as onboarding, safety and quality training, and corporate updates. Crafting better internal content can free up resources during new employee orientation, help to standardize safety regulations across locations, keep employees in the loop on company changes, and so much more. Even if they aren't customer facing videos, putting effort into internal content can help guide the processes and culture of companies big or small! 

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In this episode, Dan and Tory talk about the powerful role video can play in recruiting for your company. Whether it's a "job preview" video or a company culture highlight, these are some of the best do's and don'ts when it comes to creating video that connects your business with good-fit candidates. 

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Testimonial videos are a time tested classic that allow you to make your client the hero, and show how your company made their lives easier. Dan and Tory from Blue Key Media share their thoughts on ideal video length, dos and don'ts, and how this video type fits into the buyer's journey! This is part 3 of our 5 part series on "The 5 Types of Videos for Industrial and Manufacturing Companies" - so subscribe to see what we have coming in the following weeks!  

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Service Offering Videos are a great way to showcase your talents and capabilities to the world (and potential customers!). In this episode, Dan and Tory from Blue Key Media discuss how to create a service offering video that stands out, what type of information should be included, how it fits into your larger marketing efforts, and much more. This is part 2 of our 5 part series on "The 5 Types of Videos for Industrial and Manufacturing Companies" - so subscribe to see what we have coming in the following weeks!

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Listen to "UNLOCKED: Grow Your Business with Video" on Spotify, Apple Podcasts, or Google Podcasts!

This is Part 1 of 5 for a series of podcasts about the 5 types of videos that all manufacturing and industrial companies should be making. The overview video is a great type of video to establish your name, create an emotion in the audience, and make customers want to have a conversation. We talk about the do's and don'ts for creating an effective overview video, talk about planning and strategy for the video, and how overview videos fit into the sales funnel and larger marketing plan.

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