In this episode of Unlocked, Dan sits down with Jean Carlos Diaz to discuss how the non-profit Wallin Education Partners tells stories using video. As Wallin approached their 30 year anniversary, Jean Carlos was looking to honor the legacy of the organization while also looking forward. The road Jean Carlos took was focusing on telling an irresistible story, by looking at peoples stories as sacred, and by letting the subject be the hero of the video rather than the company being the hero. Learn more about Wallin Education Partners here: https://www.wallinpartners.org/

BlueKeyMedia.com

BlueKeyMedia.com

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In this episode, Dan sits down to chat with Mike Stephenson. Mike is the Director of Marketing and Communications for the Minnesota Zoo and offers his insight on utilizing video content to engage you core audience both in the world of social media content, as well as raising funds on the non-profit side of the zoo. He explains the uptick in social media video engagement during the pandemic's height, sharing the impact of the conservation work being done at the zoo, and using your cell phone to capture authentic social marketing video content. Learn more about the events and conservation work of the Minnesota Zoo at MNZoo.org

BlueKeyMedia.com

In this episode Dan chats with his long-time creative collaborator and friend Eric Johnson, owner of the creative agency You Betcha. This conversation gives insight into the creative strategy and messaging that goes into crafting video for companies. They discuss the common mistakes companies make when creating video, the importance of finding a strong message or story for your content, and where companies should be placing their great new video once they have it. Learn more about Eric's work at YouBetcha.co.

BlueKeyMedia.com

In this episode we talk with JT Bernier, an experienced and accomplished Marketing Technology Professional with a career spanning companies like Best Buy, Northwest Airlines, and LubeTech. JT shares his thoughts on the importance of creating high quality video and sharing your company's story. The industrial space has been slower to move towards video, so we talk about what fears might be holding those companies back and the multitude of values added by including video into operations like onboarding, new client introductions, highlighting company values, and creating videos about specific sects of your business. 

BlueKeyMedia.com

In this episode we chat with Minde Frederick, a talented recruiting manager currently working at Hawkins Inc. Finding it difficult to reach right-fit hires, Hawkins Inc. was seeing a lot of turnover in certain jobs, which was costing them a fortune in training costs. She decided to try using video to better explain, and show, what the job was and who would thrive in the position. After implementing the video that Blue Key Media made for them, Hawkins Inc. saw their turnover and bad-fit hires drop by 50%. 

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