In the latest episode of Technology Reseller News, Doug Green sits down with Jeffrey Fidelman, CEO and founder of Fidelman & Company, to discuss an innovative approach to fundraising—Fundraise-as-a-Service (FaaS).

The Evolution of Fidelman & Company

Founded in 2015, Fidelman & Company initially provided consulting services for early-stage companies, helping them prepare investor materials, financial models, and capital structures. As demand grew, clients requested more than just preparation—they needed execution. This led to the development of FaaS, a structured service that actively helps businesses navigate the complex fundraising landscape.

How FaaS Works

FaaS streamlines and systematizes investor outreach, ensuring companies connect with qualified investors through a methodical, data-driven process. The service operates in two tiers:

Self-Service: Clients access Fidelman & Co.’s proprietary database and systems but handle outreach independently.

Full-Service: A dedicated analyst manages all outreach, sequencing investor communications, personalizing engagements, and setting up meetings.

Fidelman emphasizes that fundraising is not a numbers game but an efficiency game—increasing conversion rates rather than blindly reaching out to more investors.

Making High-Level Fundraising Accessible

Many smaller companies struggle with fundraising due to high costs and limited access to key resources. Fidelman & Co. absorbs the costs of premium tools like PitchBook and ZoomInfo—subscriptions that often exceed $125K annually—and provides clients month-to-month access without long-term commitments.

Key Benefits of FaaS:

Curated investor outreach based on industry, funding stage, and interest.

Structured follow-up systems that ensure consistency.

Performance-based incentives for analysts, ensuring high-quality engagement.

Transparency & flexibility—no six- or 12-month lock-ins.

A Personalized Approach to Fundraising

Unlike traditional advisory firms, Fidelman & Co. remains hands-on, offering weekly strategy meetings and tailored investor engagement. AI plays a supporting role, but human expertise drives the process. For companies considering fundraising, FaaS offers a scalable, high-touch solution that levels the playing field for startups and growing businesses.

Learn More

Interested companies can explore Fidelman & Company’s services at fidelmanco.com or contact Jeffrey Fidelman directly at [email protected].

For founders looking to raise capital without the complexity—FaaS might be the game-changer they need.