Today, I share my personal take on systemising businesses using Dave Jennings' Systemology Framework — and how I've adapted it to suit my own ventures. If you’re a business owner, or aspiring to become one, this episode is a treasure trove of practical insight. I walk through the critical client flow, mapping out each step in the customer journey: from capturing attention, handling enquiries, and making sales, all the way to onboarding and encouraging repeat business. You’ll hear how standard operating procedures (SOPs) underpin a business that truly runs independently, and I dive into how you can delegate, measure, and continually improve these processes. Plus, I touch on how AI is revolutionising SOP creation for me, making systemisation faster than ever. Don’t miss the chance to learn how to build a business that thrives without constant oversight — and remember: this mission is all about saving lives through my ultimate barefoot ultra marathon run. Stay positive, stay happy, and let’s get systemised together.

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