It’s every small business owners favorite time of year: holiday market season! Consumers are heading out to spend money and buy presents for loved ones. Here’s some tips for increasing your holiday market sales this season.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I not only discuss basic vendor market tips, but also share how to adapt your marketing strategies to align with the festive spirit and consumer behavior during this peak shopping season.

MARKETING HOT TAKE: Farmers markets and craft fairs are the new malls. Is this helping or hurting small businesses? Let us know what you think in the comments! Especially if you’re a small business who participates in craft fairs and vendor markets.

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Chapters:

00:00 Welcome to our Marketing Cult! Please Leave Us a Review

02:56 Marketing HOT TAKE: The Shift from Malls to Markets

06:36 Understanding Consumer Mindset During Holidays

08:25 Tips for Selling Product at a Holiday Market

19:55 The Importance of Storytelling in Sales

25:13 Choosing the Right Markets for Your Small Business

32:33 Enhancing Your Vendor Display for Holiday Markets

37:32 TLDL; Pro Tips for Selling at Holiday Markets

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