The Jeff Bradbury Show

Unlocking Marketing Success: Insights from Dave Burnett on Branding, AI, and Niche Audiences

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In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes Dave Burnett, CEO of AOKMarketing.com. Dave shares his journey as an entrepreneur and digital marketing expert, discussing the importance of branding, finding a niche audience, and the evolving role of AI in marketing. He emphasizes the need for educators and content creators to build their own online presence while leveraging various distribution channels. The discussion also touches on the "infinite game" of entrepreneurship, focusing on personal growth and adaptability in a changing landscape.
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Conversation Takeaways
  • Marketing is the action of getting known.
  • Cold outreach is essential for building awareness.
  • Finding your niche audience can lead to greater success.
  • You need both owned real estate and distribution channels.
  • AI tools can enhance productivity and creativity.
  • The landscape of search is becoming more fragmented.
  • Staying in business is the ultimate goal of entrepreneurship.
  • Dealing with monotony is a key to success.
  • Creating unique content is crucial for online presence.
  • Using AI effectively can streamline processes and save time.

    • Chapters
    • 00:00 Introduction to David Burnett
    • 02:45 The Journey into Marketing
    • 05:52 Understanding Marketing Basics
    • 08:33 Finding Your Niche Audience
    • 11:38 Building Your Own Brand and Online Presence
    • 14:34 The Role of AI in Marketing
    • 17:24 Navigating the Changing Landscape of Search
    • 20:22 The Infinite Game of Entrepreneurship
    • 23:23 Using AI Tools Effectively
    • 26:22 Conclusion and Final Thoughts

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          • About our Guest: Dave Burnett
          Dave Burnett is a seasoned entrepreneur, investor, and digital marketing expert  with over 25 years of experience building and scaling businesses. Best known as the founder of AOKMarketing.com, PromotionalProducts.com and co-founder of Achievers.com—sold for $110M— Dave’s journey is defined by perseverance. After securing a dream domain through 16 years of follow-up, and recovering from a traumatic brain injury while still running multiple companies, he’s proven that resilience fuels results. Today, he leads AOKMarketing.com, PromotionalProducts.com, co-runs Valleywood Capital, and coaches business leaders through Bloom Growth. Based in Toronto, Dave is a speaker, columnist, and lifelong advocate for bold action and continuous learning.
          Links of Interest
          • Website: https://aokmarketing.com/
          • Twitter: @daveburnett_
          • LinkedIn: https://www.linkedin.com/in/davebburnett/
          • Podcast: https://sites.libsyn.com/451788/ep28-driving-marketing-innovation-through-ai-with-dave-burnett
          • Facebook: https://www.facebook.com/AOKMarketing

            • About AOK Marketing
            About AOK Marketing
            AOKMarketing.com is a performance-driven digital marketing agency that helps businesses grow through data-backed strategies. They specialize in services like search engine optimization (SEO), pay-per-click (PPC) advertising, conversion rate optimization, and email marketing—focusing on measurable results and ROI. Founded by serial entrepreneur Dave Burnett, AOK works with companies of all sizes to scale their online presence and drive revenue growth.
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