How can customer connection transform your marketing strategy and drive authentic growth?

In this episode of The Hard Corps Marketing Show, I sat down with Lina Tonk, CMO at Recurly and seasoned marketing leader. Lina shares her expertise on why regular, direct conversations with customers are essential to building meaningful marketing strategies that truly resonate.

Lina breaks down the myth that marketing strategies can succeed without customer interaction and explains how repeated engagement uncovers evolving customer needs. She dives into the importance of tailoring events and campaigns based on customer preferences, balancing virtual and in-person connections, and fostering a community that turns customers into authentic brand advocates.

In this episode, we cover:

• Why talking to your customers frequently is critical for effective marketing
• How to personalize engagement based on deep customer insights
• The power of in-person vs. virtual events and respecting customer preferences
• Measuring ROI beyond leads, including sentiment and sales alignment
• The human element at the core of SaaS marketing and leadership

If you’re ready to build a customer-first marketing approach that drives long-term growth, this episode is packed with actionable insights you won’t want to miss!

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Connect with Lina:

• LinkedIn: https://www.linkedin.com/in/linamtonk/  
• Twitter: https://x.com/linatonk?lang=en  
• Recurly’s Company website: https://recurly.com/?utm_medium=social&utm_source=linkedin&utm_campaign=2022-04-li-page&utm_content=recurly-homepage 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
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• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/