In this episode, we dive into the increasingly competitive landscape of college admissions. With acceptance rates dropping and test-optional schools gaining popularity, the pressure is on for teens and parents. Stacey Ross Cohen, the CEO and founder of Co-Communications, a New York-based PR and marketing agency, shares her wealth of expertise to help navigate these challenges. Having earned her stripes on Madison Avenue and major TV networks, Stacey brings decades of branding experience to the table. She knows what it takes to grab the attention of decision-makers in college admissions, scholarships, internships, and jobs. Now Stacey travels across the country, educating parents, teachers, and teens on creating a positive narrative and building a strong social media presence. In addition to sharing tips from her new book, "Brand Up: The Ultimate Playbook for College and Career Success in the Digital World," Stacey shares her personal journey with Christa. From starting her own business at 14 to building a successful marketing firm over the past 25 years, Stacey's experiences and insights are invaluable. Her understanding of the importance of standing out and being memorable allows her to offer empowering advice. Listen in to discover how Stacey can help you navigate the competitive college and career landscape!