Porsche, one of the most iconic brands in the luxury auto space, is making its move into web3. In November 2022, the company unveiled its 7,500-piece NFT collection based on the classic Porsche 911. Starting in January, collectors will be able to help shape the design of their digital token by choosing a “route” for it — selecting from Performance, Lifestyle, or Heritage options. These routes reflect a particular characteristic of the company’s brand identity and will modify the overall design of the NFT itself, resulting in a truly unique experience. But this NFT collection is only the beginning of Porsche’s web3 plans. At nft now x Mana Common’s The Gateway during Miami Art Week, Porsche’s Deniz Keskin and Lars Krämer took the stage along with Patrick Vogel, Super Creative Director ALT/SHIFT, and artist Vexx to discuss what’s next for the company’s web3 efforts. 

In this episode, we discuss…

-What excites the Porsche team about web3

-The importance of collaborative NFT creation

-How they plan to use this technology to reward their most loyal customers

-How they’re expanding Porsche’s brand ethos into this new digital realm

-The intersection of web3, NFTs, and the luxury space

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