What makes people truly believe in a leader’s vision?
In this episode, Mona welcomes Julie Allison, advisor to CEOs & Executives, and rhetoric lecturer at Sciences Po, for a conversation on the hidden power of language in leadership. Together, they explore why communication failure, not strategy, is often the biggest obstacle in transformation, and why storytelling, emotion, and persuasion have become essential leadership skills in today’s world.
From Aristotle’s pillars of rhetoric to modern examples from companies like Netflix, Amazon, Microsoft, and 3M, Julie unpacks how leaders can move beyond corporate jargon and create messages that people actually remember, trust, and act on.
Chapters:
(00:00) Introduction
(02:01) Why Communication Fails in Organizations
(04:25) Making the Message Your Own
(06:27) Aristotle: Ethos, Pathos & Logos
(07:33) Emotion and Decision-Making
(10:27) Why Abstract Language Disconnects People
(16:02) The Power of a Retellable Story
(17:40) The 7 Criteria for a Message to Land
(21:30) What Most Leaders Get Wrong
(22:30) The Story Behind Post-it Notes & 3M
(25:48) Why Conflict Builds Trust
(30:00) Why Amazon Banned PowerPoint Presentations
(32:29) Connecting with Your Audience
(37:03) Why Leaders Should Avoid Claiming Authority
(39:48) Can Powerful Communication Be Learned?
(42:06) What People Actually Remember