February 27, 2024

Unlocking Subscriptions with Robbie Kellman Baxter: Strategies for Sustainable Revenue and Customer Engagement

47 minutes

Today's first episode of Season 4 is about understanding the subscription economy and how companies have changed over the years.

Join Dave and Carly as they welcome guest Robbie Kellman Baxter, the author of two books, including “The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave” and “The Membership Economy.”

Robbie has worked on subscription programs with renowned organizations like Netflix, the NBA, Microsoft, and The Wall Street Journal.

Kellman Baxter is the host of “Subscription Stories,” where she interviews business leaders about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.

Topics in today’s episode include:

The best examples of for-profit and non-profit subscriptions.

How the world of subscriptions has changed over the past ten years.

Advice for anyone starting a subscription at a for-profit or non-profit.

Robbie’s experience and knowledge from 20 years in the industry and having worked with over 100 companies.

To learn more about Robbie, check out her website here: https://robbiekellmanbaxter.com/

We hope you enjoy our conversation with Robbie Kellman Baxter!

Season Four of the Purpose & Profit Podcast is brought to you by:

MASTERWORKS

At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.

VIRTUOUS

Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist.

IMAGO CONSULTING

Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.

Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

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