In this episode of the Hiring Excellence Podcast, Johnny Campbell, CEO of SocialTalent, engages in a conversation with Doug Haines, co-founder of Marketing Pros, about the untapped potential of hiring talent from Africa. Doug shares his journey of recruiting in South Africa and discusses the unique advantages the region offers, including a strong talent pool, cultural alignment, and cost-effective hiring. He emphasizes the importance of understanding the local market, navigating legal frameworks, and the value of building a robust company culture to attract and retain top talent. This episode is a must-listen for anyone looking to expand their hiring strategies and explore new opportunities in Africa.