In this episode, I dive into the world of influencer marketing with Maria Jordan from Fireflies Management, discussing her experience working with a family of influencers and the importance of aligning their brand values with their partnerships. We also explore a thought-provoking article by Trevor Thomas about the rise of anti-hero brands and the potential rewards of taking risks with organizational avatars. Plus, we share insights on how PR trips, content creation, and targeted pitching have evolved in the travel industry. It's a fascinating topic.