Podcasting is not new but it has exploded in popularity over the past few years. With hundreds of shows being published every day, the data behind podcasting is becoming a void that is difficult to navigate. Backtracks CEO Jonathan Gill is making it easier for podcasts to be discoverable, measurable, and monetizable, all by giving podcasters insightful data and allowing them to make informed decisions. Listen in as Jonathan talks about how he turned a music-focused company to podcasting and how to be a successful podcaster.