We’ve reached a tipping point where ethical organisations with a strong purpose are delivering above market returns. The digital disrupters are connecting with customers with purposeful profit, setting themselves apart from the big banks. So how can the banks keep pace? Our Accenture experts Stewart Baxter and Tim Broome discuss data-driven banking, the emerging role of the Chief Data Officer and how data is the lifeblood of banks. #DigitalBankingExperience