“I’ve actually had folks critique me on like, ‘Why are you Do I Need SEO if you believe in video so much?’ I’m trying to like, lead the charge and letting folks know—YouTube is SEO,” says Devin Pickell, Founder at Do I Need SEO

In this episode of The Content Cocktail Hour, Devin Pickell, founder at Do I Need SEO, breaks down the deep secrets of B2B marketing that most brands overlook. Devin shares how brands can harness YouTube as an SEO powerhouse, why video is the missing piece in most content strategies, and how audience engagement drives real business results. He also explains why AI-driven content might already be losing its edge and how brands can stay ahead by focusing on human-first, authentic content.

In this episode, you’ll learn:

1. Why YouTube is an untapped SEO goldmine
2. How video content impacts brand trust and discoverability
3. The real reason AI-generated content is losing engagement

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Devin on LinkedIn: https://www.linkedin.com/in/devin-pickell/

Explore Do I Need SEO: https://www.doineedseo.com/

Timestamps:

(00:00) Intro

(01:06) Devin’s background: From SEO to video marketing

(07:42) Why YouTube is an SEO powerhouse for B2B brands

(11:49) How video builds trust and engagement

(13:03) AI content fatigue and the need for human-first content

(16:29) The role of audience retention in content success

(25:00) How brands can repurpose video content for maximum reach