UNMET NEED

There is currently a problem with access in the healthcare and MedTech space. It is getting harder to get products in front of the main customers—the physicians. The solution? Content creation. In this episode, Jeff Smith explains content marketing and why it’s the model that works and will work for years. With historical examples and parallels to different industries, Jeff illustrates why switching to creating content is necessary to reach your target market as physician entrepreneurs. There are a lot of valuable insights in this episode so tune in to learn all about them. 

Every new organization needs an organizational design. Knowing how your organization is structured. What is your core competency? What are you good at? How will you compete with all your competition? What is your differentiator. All of these things are part of your organizational design. Join Jeff Smith as he goes in-depth on why you need an organizational design for your small organization. Learn why you need to identify your core competencies before you start to hire. Find out more about the process today! 

 In this episode, Jeff Smith discusses the importance of the co-founder and deciding whether to have one or even more. He talks about some of the successful patterns in cofounding and the expectations you need to set. Join Jeff as he provides great insights to physician entrepreneurs out there.

How regulatory approval with the FDA proceed when it comes to medical devices? Jeff Smith devotes this whole episode to explain. In a clear and on-point discussion, we get valuable information on the different regulations that cover the different classes of medical devices. Jeff also discusses estimates on how long it takes before a product of a certain class becomes FDA-approved. Most importantly, he explains why investing in pre-market approval (PMA) products makes sense.  Stay tuned and learn more!

As a physician entrepreneur, passion is very important to have. The word passion is easy to throw around these days, but we’re talking about a passion to be motivated. The passion to solve a big med-tech problem. A problem that keeps you awake at night and you can’t sleep until you find a solution. Join Jeff Smith as he talks more about finding that passion as a physician entrepreneur.

Convertible debt, also known as convertible notes, is a loan or debt obligation from an investor paid with equity or stocks in a company. It allows businesses to get that starting capital needed based on a company's future success. Join Jeff Smith in this episode to learn how you can use convertible debt as a great way to get started and raise that first round of capital from friends and family.

How do you market your business to promote growth in revenue? In this episode, Jeff Smith breaks down the two principles of growth marketing: Lifetime Value (LTV) and Customer Acquisition Cost (CAC). He shares concrete examples with easy formulas to help you digest the concepts better. Tune in to get business advice that could be key to taking your business to the next level in terms of revenue and growth!

What makes the physician entrepreneur such a valuable person to be a founder is, by virtue of their education and training, and then helping patients, they have developed a prepared mind. They’ve seen patterns in patient problems and the delivery of care. Because of this experience, they are most equipped to identify the existing solutions where they work and where unmet needs remain. Today, host Jeff Smith focuses on how the physician entrepreneur can identify problems and develop therapeutic solutions to help their patients and improve healthcare.

Osteal Therapeutics is a privately-held, clinical-stage pharmaceutical company developing novel musculoskeletal therapeutics to treat orthopedic infections and their consequences.

David Thompson has served at Osteal Therapeutics President and CEO since August 2020. He brings over 20 years of experience in medical technology, most recently acting as Interim CEO of Gravitas Medical where he was a member of the Board of Directors since July 2018. Previously, David was based in London as Global Vice President of Strategic Development for Smith & Nephew where he oversaw company-wide strategic planning, business development and business intelligence. Prior to Smith & Nephew David held senior commercial leadership roles at Barrx Medical (Covidien) and Kyphon (Medtronic).

 David received an MBA from the Haas School of Business at
UC Berkeley and a BA in International Relations from UCLA.

Managing Director & Co-Head Healthcare Investment Banking, Medical Technologies & Diagnostics

Matt has extensive experience in public and private financings, buy-side and sell-side transactions and fairness opinions in the Healthcare sector. Before joining Canaccord in 2007, he worked in First Albany's Healthcare Investment Banking Group. Matt was instrumental in building their Healthcare franchise into one of the most active boutique investment banks focused on the Life Sciences sector and was head of their West Coast Investment Banking efforts. Before this, he worked in the mergers and acquisitions group at Robertson Stephens, focusing on the Life Sciences practice and also worked at PaineWebber. Matt graduated with a Master of Business Administration from the University of Virginia and earned a BA from St. Lawrence University.

Contact:
[email protected]
+1 415 229 0640