Unmuddled.

The digital marketing space is ever-changing, with the likes of Meta, Amazon and TikTok evolving their offer to brands at what feels like rapid speed. In this episode we hear from the winning team from a recent TKF debate, as they share why they think TikTok will be the most important digital marketing platform in 2 years time.

Read all the arguments in our debate roundup article here.

Christian and Lydia sit down to discuss the theory and findings from our latest insight report and how marketeers can use attention to inform media investment decisions. Download the report here: Planning for Attention in a fragmented media landscape » The Kite Factory (thekitefactorymedia.com)

In this episode, Christian chats with DTC entrepreneur, consultant and the author of 'The Direct to Consumer Playbook' Mike Stevens about his founding stories at Innocent drinks and confectionery business Peppersmith, the challenges facing DTC entrepreneurs and advice for brands looking to scale in 2022.

Purchase the book here: https://www.amazon.co.uk/Direct-Consumer-Playbook-Stories-Strategies/dp/1398605425

We are big advocates of purpose here at The Kite Factory, but it's always good to challenge our own assumptions. In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose, the best examples and their most valuable advice when it comes to building and communicating an authentic 'why'. 

In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA's aptly named Making Sense report, and what this means for marketers within the current commercial media landscape. 

https://ipa.co.uk/knowledge/documents/making-sense-the-commercial-media-landscape-fourth-edition