In this edition of The End Of The Line podcast, I am joined by Jake and Lee for part four of "Unmuzzled." Today, Lee opens the podcast asking if Jake and I knew what the narrative is for Boss? Are they doing a good job getting that narrative out? What is a narrative for a brand? What is Boss Ammo's narrative? Why should you and why is it your obligation as a hunter and conservationist shoot better ammo? You don't want to miss today's episode. You no longer will reach for the fifteen dollar a box steel shot if you listen to what is said with Jake and Lee.