In Episode 3 of Unpackaged Goods, Jonathan breaks down Once Upon a Farm's IPO filing, Smucker's protein-powered PB&J launch, and why everyone's putting weird stuff in non-alcoholic beer.

Then, the founders of Byte'm Brownie Bites share their journey from college best friends to CPG entrepreneurs. We discuss:

• Building a brownie brand on pure nostalgia
• Why they refused to make "healthy" brownies
• Scaling from dorm room to retail shelves
• The power of friendship in business
• Their advice for college students with CPG dreams

Plus: Joyride beats Skittles at Target, PRIME sales collapse 50%, and someone made kratom beer (yes, really).

Available on Apple Podcasts, Spotify, YouTube, and everywhere you get podcasts.

In Episode 2 of Unpackaged Goods, Jonathan breaks down the week's biggest CPG moves including Tito's historic first acquisition (LALO Tequila), Heineken's $3.2B infrastructure play, and why an NFL quarterback is investing in jumbo blueberries.

Then, Grace Finerman, founder of Date Smarter, shares her journey from TV news anchor to CPG founder. We discuss:

• How 3 AM wake-up calls led her to discover date powder
• Building a better-for-you candy brand that actually tastes good
• Creating chocolate caramels with natural ingredients
• The challenges of launching in the crowded healthy candy space
• Her transition from telling stories on TV to building a brand story

Plus: Ben Stiller makes soda, Charlie Sheen goes non-alcoholic, and we debate whether the world needs sperm performance supplements.

Available on Apple Podcasts, Spotify, YouTube, and everywhere you get podcasts.

In our premiere episode, The Lucky Ox reveals how they transformed nostalgic Asian flavors into a premium Asian beverage brand. We discuss their journey from working together at Nike, and Jonathan breaks down this week's biggest CPG news, including the founders of Ben & Jerry's stepping down and Alice mushroom chocolates raising $ 8 million.