unPACKed - Secrets and Stories of 8 figure+ eCom Operators.

unPACKed - Secrets and Stories of 8 figure+ eCom Operators.

By Eric DoddsBusinessMarketing
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unPACKed - Secrets and Stories of 8 figure+ eCom Operators. episodes

  • Building a $100M+ supplement brand through scalable growth and process engineering (Rob Walker, CGO @UMZU)

    In this episode Rob Walker, Chief Growth Officer @ UMZU joins unPACKed to discuss:


    -The origins of UMZU

    -The early internet businesses he built

    -How a systems engineering background was perfect for eCom

    -His scientific process for scaling performance & creative

    -The making of their legendary ZuPoo ad campaign

    -What drove UMZU to adopt a Pack frontend

    -The importance of data infrastructure

    -His audition video for Love Island

    -and much more


    https://www.umzu.com/

    31 min
  • From working with the Mets, Yankees, Bruins, & Patriots → scaling and leading CX at $10-50M DTC orgs (Ben Segal - Thesis)

    Loved chatting with Ben Segal, VP CX at Thesis on unPACKed


    In this episode we cover:


    -Starting in sports entertainment and making the move to DTC

    -What he’s up to Thesis and nootropics going more mainstream

    -How becoming comfortable w/ change accelerated his career

    -The power of network and how things can come full circle

    -How he approaches CX leadership and scaling a new team

    -The impact of AI and ways to stay efficient in a new DTC world

    -His roles at SideBar and Back To The Customers Awards

    -And much more


    Great conversation and even better guy.


    Give it a listen and let me know what you think.


    https://takethesis.com/

    https://www.sidebar.com/

    https://www.backtothecustomerawards.com/

    29 min
  • From 6 kms underground to running digital & tech teams at Vuori, Tecovas, & ALOHA (Tim Incoll)

    Tim is a legend. He left the mining industry in Australia and moved to America with no plan beyond getting out of the industry he hated. In our conversation we discuss


    • His story of how he left the mining industry and ended up in eCom
    • We touch on the fires and devastation in Maui, and what ALOHA is doing to support the rebuilding there
    • Shiny object syndrome in the eCom world
    • His mindset as an engineer and what draws him to MACH principles
    • An exciting new initiative they're pushing live on their storefront
    • The big move coming up for him and his family and much more.

      • Give it all listen and enjoy!


      https://aloha-collection.com/


      34 min
    • 11 years in growth marketing, 1% for the planet, and learning from Yeti presents w/ Ashlee Anderson, Director of Ecom @ Rumpl

      Loved chatting with Ashlee Anderson, Director of eCom and Digital Marketing at Rumpl on the latest episode of unPACKed.


      We discuss:


      The Rumpl origin story

      How she got started in eCom

      Different skill sets required at different growth stages

      How to build an all-star eCom team and what skills to look for

      Rumpl’s recent initiative with 1% for the planet and First Descents

      Her favorite brands and favorite recent campaigns

      And much more


      Learn more:

      https://www.rumpl.com/

      https://firstdescents.org/

      https://www.onepercentfortheplanet.org/

      https://www.creativeladder.org/


      26 min
    • Scaling one of largest private brands on Amazon & how to differentiate in a competitive market w/ Matt Lebo VP of Marketing at Promix

      We caught up with Matt Lebo, VP of Marketing at Promix to discuss:


      -Differentiating in a competitive market

      -His strategies for career growth and skill stacking

      -Scaling one of the largest private label supplement brands on Amazon

      -Influencer deals and what happened when he worked with the Kardashians

      -His favorite brand marketing and early 2010s twitter handles

      -His love for soccer, Croatian sports, and much more


      More about Promix:

      https://promixnutrition.com/


      Matt's links (give em a follow):

      https://croatiansports.com/

      https://twitter.com/croatiansoccer

      https://www.instagram.com/croatiansports_com/

      33 min
    • How to unlock new revenue channels by thinking different w/ Stephanie Bregman (VP Marketing, 4Ocean)

      Stephanie has spent 2 decades in the eCom world and now leads marketing for one of our favorite brands, 4Ocean.


      They're on a mission to end the ocean plastic crisis and a golden example of how to harness the power of business to drive massive environmental impact. (30M lbs of plastic removed from our oceans and counting!)


      We discuss:

      -The 4Ocean mission

      -Stephanie's start in eCom

      -Challenges brands face when scaling to 8 figures

      -How to unlock new revenue channels by thinking differently

      -The roles that brand and storytelling play

      -Her favorite marketing campaign that broke sales records

      -Hiring & the power of relationships

      -Her favorite tech tools and more


      Learn more about 4Ocean at: https://www.4ocean.com/


      24 min

    About unPACKed - Secrets and Stories of 8 figure+ eCom Operators.

    From the publisher's feed

    Join us to learn the secrets and stories of CMO, VPs of eCom, and other marketing leaders who have scaled category leading brands to 8 figures and beyond.