In this episode Rob Walker, Chief Growth Officer @ UMZU joins unPACKed to discuss:

-The origins of UMZU

-The early internet businesses he built

-How a systems engineering background was perfect for eCom

-His scientific process for scaling performance & creative

-The making of their legendary ZuPoo ad campaign

-What drove UMZU to adopt a Pack frontend

-The importance of data infrastructure

-His audition video for Love Island

-and much more

https://www.umzu.com/

Loved chatting with Ben Segal, VP CX at Thesis on unPACKed

In this episode we cover:

-Starting in sports entertainment and making the move to DTC

-What he’s up to Thesis and nootropics going more mainstream

-How becoming comfortable w/ change accelerated his career

-The power of network and how things can come full circle

-How he approaches CX leadership and scaling a new team

-The impact of AI and ways to stay efficient in a new DTC world

-His roles at SideBar and Back To The Customers Awards

-And much more

Great conversation and even better guy.

Give it a listen and let me know what you think.

https://takethesis.com/

https://www.sidebar.com/

https://www.backtothecustomerawards.com/

Tim is a legend. He left the mining industry in Australia and moved to America with no plan beyond getting out of the industry he hated. In our conversation we discuss

Give it all listen and enjoy!

https://aloha-collection.com/

Loved chatting with Ashlee Anderson, Director of eCom and Digital Marketing at Rumpl on the latest episode of unPACKed.

We discuss:

The Rumpl origin story

How she got started in eCom

Different skill sets required at different growth stages

How to build an all-star eCom team and what skills to look for

Rumpl’s recent initiative with 1% for the planet and First Descents

Her favorite brands and favorite recent campaigns

And much more

Learn more:

https://firstdescents.org/

https://www.onepercentfortheplanet.org/

https://www.creativeladder.org/

We caught up with Matt Lebo, VP of Marketing at Promix to discuss:

-Differentiating in a competitive market

-His strategies for career growth and skill stacking

-Scaling one of the largest private label supplement brands on Amazon

-Influencer deals and what happened when he worked with the Kardashians

-His favorite brand marketing and early 2010s twitter handles

-His love for soccer, Croatian sports, and much more

More about Promix:

https://promixnutrition.com/

Matt's links (give em a follow):

https://croatiansports.com/

https://twitter.com/croatiansoccer

https://www.instagram.com/croatiansports_com/

Stephanie has spent 2 decades in the eCom world and now leads marketing for one of our favorite brands, 4Ocean.

They're on a mission to end the ocean plastic crisis and a golden example of how to harness the power of business to drive massive environmental impact. (30M lbs of plastic removed from our oceans and counting!)

We discuss:

-The 4Ocean mission

-Stephanie's start in eCom

-Challenges brands face when scaling to 8 figures

-How to unlock new revenue channels by thinking differently

-The roles that brand and storytelling play

-Her favorite marketing campaign that broke sales records

-Hiring & the power of relationships

-Her favorite tech tools and more

Learn more about 4Ocean at: https://www.4ocean.com/

See what's in the water you drink at:

www.clearlyfiltered.com (10% off)