In this episode I sat down with Dave Cameron, a Data Science and Analytics Consultant and Professor, to discuss the advertising ecosystem, starting from data purchasing through targeting and measurement. Tune in to learn about audience and model building, the future of data privacy regulation, examples of data buying and selling among the world's largest companies, and more.

Support MxA & Unlock Exclusive Content on Patreon!

Join the discussion below! 

X          |          LinkedIn

Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble!

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.