Behind the Screens

Unpacking the holiday audiences: Night Swim, Anyone But You, The Boys in the Boat, The Color Purple

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We’re back! In this episode we discuss the impact of the industry strikes on 2023’s total box office cume. With several new title releases over the holiday period, we look into the audiences for Night Swim, Anyone But You, The Boys in the Boat, The Color Purple with marketing tips to further connect with the diverse audiences.


Topics and times: 


  • 1:22 - 2023 box office summary
  • 4:00 - Top 5 box office round-up
  • 6:33 - Night Swim audience analysis 
  • 9:08 - Anyone But You audience analysis
  • 12:30 - The Boys in the Boat audience analysis
  • 15:45 - The Color Purple audience analysis 
  • 19:11 - Next week


    • Find us at https://www.linkedin.com/vista-group-limited


    Box Office Overview:


    • The Global box office reached $33.9B - up 31% from the prior year, however down 15% on the 3-year average (2017-2019).
    • Wonka continues to stay atop the box office with a global total of $466M.
    • Night Swim debuted to an $18M worldwide total.
    • Aquaman and the Lost Kingdom gained $10.6M domestically, passing the $100M mark at the domestic box office.
    • Migration reached over $150M worldwide after three weeks.
    • Anyone But You reached a domestic cume of $44M, and $15M worldwide total.
      • ...more
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