Unpopular Opinions with Sandra Coan | A Photography & Business Podcast

On today's episode, I'm sharing the three things you need to know to make marketing your photography business both easy and effective.

SHOWNOTES:

https://www.sandracoaneducation.com/podcast/be-help-desk-not-billboard

LINKS:

Be the first to hear when doors are open for the Six-Figure Studio: https://sandra-coan-photography.ck.page/19b3b91b88

Find your new photography BFFS in our Facebook community: https://www.facebook.com/groups/sandracoaneducation

Follow me on Instagram: https://www.instagram.com/sandracoan/

If you enjoyed this episode, please leave me a review, so that I know what content you like the most and continue to bring you more of the same!

If there is one thing I know after 20+ years in the photography industry, it is this...consistency is the key to having a profitable business.  On today's episode, I'm talking all about the importance of consistency and sharing tips for how to make sure you have it in your work AND in your marketing plan!  

SHOWNOTES:

https://www.sandracoaneducation.com/podcast/consistency-is-key

LINKS:

Be the first to hear when doors are open for the Six-Figure Studio: https://sandra-coan-photography.ck.page/19b3b91b88

Find your new photography BFFS in our Facebook community: https://www.facebook.com/groups/sandracoaneducation

Follow me on Instagram: https://www.instagram.com/sandracoan/

If you enjoyed this episode, please leave me a review, so that I know what content you like the most and continue to bring you more of the same!

Welcome to Day 4 of the special podcast edition of the Branding Series!  So far on the series we've covered, what a brand is (and isn't) and the four characteristics of a strong photography brand (Episode 31), we learned the one thing you need to know to build a brand that stands out in the saturated photography market (Episode 32) and we've learned all about the importance of having a clear brand identity (Episode 33).

In today's episode, we're learning all about the power of brand evangelists, and how to brand evangelists into your photography business!

SHOWNOTES:

https://www.sandracoaneducation.com/podcast/power-of-brand-evangelist

LINKS:

Be the first to hear when doors are open for the Six-Figure Studio: https://sandra-coan-photography.ck.page/19b3b91b88

Find your new photography BFFS in our Facebook community: https://www.facebook.com/groups/sandracoaneducation

Follow me on Instagram: https://www.instagram.com/sandracoan/

If you enjoyed this episode, please leave me a review, so that I know what content you like the most and continue to bring you more of the same!

What is your brand identity?  Don't know?  Then today's episode is for you!  Have a listen to learn how to create a strong brand identity and how to use it to stand out in the saturated photography market!

SHOWNOTES:

https://www.sandracoaneducation.com/podcast/how-to-stand-out-saturated-market

LINKS:

Be the first to hear when doors are open for the Six-Figure Studio: https://sandra-coan-photography.ck.page/19b3b91b88

Find your new photography BFFS in our Facebook community: https://www.facebook.com/groups/sandracoaneducation

Follow me on Instagram: https://www.instagram.com/sandracoan/

If you enjoyed this episode, please leave me a review, so that I know what content you like the most and continue to bring you more of the same!

Welcome to day two of the Brand Series!  Today we're diving into the first characteristic of a good photography brand.  You'll learn what it is, and the one simple thing you need to do to make sure your brand has it!

SHOWNOTES:

https://www.sandracoaneducation.com/podcast/why-you-dont-want-to-be-like-everyone-else

LINKS:

Be the first to hear when doors are open for the Six-Figure Studio: https://sandra-coan-photography.ck.page/19b3b91b88

Find your new photography BFFS in our Facebook community: https://www.facebook.com/groups/sandracoaneducation

Follow me on Instagram: https://www.instagram.com/sandracoan/

If you enjoyed this episode, please leave me a review, so that I know what content you like the most and continue to bring you more of the same!

Welcome to the Branding Series, a very special edition of the Beyond Natural Light Podcast!!  

Listen, in order to build a profitable photography business, you MUST have a strong photography brand.  The problem is, a lot of photographers are confused about what that means, and end up focusing their time, efforts and money on the wrong things!  I don't want that for you.  So this week, I'll be posting a new episode EVERY DAY to teach you all about how to build a solid photography brand and business!

Today I’m setting the stage by talking about what a brand is and what a brand isn’t, as well as the four things every good photography brand needs!

SHOWNOTES:

https://www.sandracoaneducation.com/podcast/your-logo-is-not-your-brand

LINKS:

Be the first to hear when doors are open for the Six-Figure Studio: https://sandra-coan-photography.ck.page/19b3b91b88

Find your new photography BFFS in our Facebook community: https://www.facebook.com/groups/sandracoaneducation

Follow me on Instagram: https://www.instagram.com/sandracoan/

If you enjoyed this episode, please leave me a review, so that I know what content you like the most and continue to bring you more of the same!

In today's episode, I'm sitting down with Elise Hogberg of Image Salon to talk about the importance of consistency in editing and how to do it like a pro!  

Have a listen to learn the three things you need to know to create a custom look and how fine-tuning your post-production is one of the best things you can do to elevate your brand and grow your business.

SHOWNOTES:

https://www.sandracoaneducation.com/podcast/nail-digital-editing-elise-hogberg

LINKS:

Get 10% off your first order with Image Salon: https://client.imagesalon.com/registration

Article on perfectionism that Elise was talking about in the episode: https://hbr.org/2020/03/dont-let-perfection-be-the-enemy-of-productivity

Be the first to hear when doors are open for the Six-Figure Studio: https://sandra-coan-photography.ck.page/19b3b91b88

Find your new photography BFFS in our Facebook community: https://www.facebook.com/groups/sandracoaneducation

Follow me on Instagram: https://www.instagram.com/sandracoan/

If you enjoyed this episode, please leave me a review, so that I know what content you like the most and continue to bring you more of the same!

Good news!  You do not have to be all things to all people.  You can say no.  You can simplify. And doing so will actually help your business!

I recently sat down and talked with Six-Figure Studio graduate Terry Riggins about what she learned from her time in the program AND how she's using it to take her already successful photography business to the next level!  

If you are doing all the things, you are going to want to listen to this conversation!

SHOWNOTES:

https://www.sandracoaneducation.com/podcast/niching-down-secret-business-growth

LINKS:

Terry's website: https://terryrigginsphotography.com/

Be the first to hear when doors are open for the Six-Figure Studio: https://sandra-coan-photography.ck.page/19b3b91b88

Find your new photography BFFS in our Facebook community: https://www.facebook.com/groups/sandracoaneducation

Follow me on Instagram: https://www.instagram.com/sandracoan/

If you enjoyed this episode, please leave me a review, so that I know what content you like the most and continue to bring you more of the same!

In today's episode, I'm talking to Six-Figure Studio graduate Angie Heinrich about her experience in the program and how she increased the gross revenue in her business by 100k last year!  This is a must listen!

SHOWNOTES:

https://www.sandracoaneducation.com/podcast/extra-100k-yes-please

LINKS:

Follow Angie on Instagram: https://www.instagram.com/zetamarimosaics/

Be the first to hear when doors are open for the Six-Figure Studio: https://sandra-coan-photography.ck.page/19b3b91b88

Find your new photography BFFS in our Facebook community: https://www.facebook.com/groups/sandracoaneducation

Follow me on Instagram: https://www.instagram.com/sandracoan/

If you enjoyed this episode, please leave me a review, so that I know what content you like the most and continue to bring you more of the same!

In this episode, I’ll talk about some of the most common marketing mistakes I see photographers make, how to avoid them and what to do instead!

SHOWNOTES:

https://www.sandracoaneducation.com/podcast/marketing-mistakes-to-avoid-this-month

LINKS:

Learn a framework for a profitable business: https://sandracoan.lpages.co/free-masterclass-six-figure-studio/

Be the first to hear when doors are open for the Six-Figure Studio: https://sandra-coan-photography.ck.page/19b3b91b88

Find your new photography BFFS in our Facebook community: https://www.facebook.com/groups/sandracoaneducation

Follow me on Instagram: https://www.instagram.com/sandracoan/

If you enjoyed this episode, please leave me a review, so that I know what content you like the most and continue to bring you more of the same!